Business Development Tricks Shared by Susumo Azano
Susumo Azano is a professional who has successfully established and grown his own company, STDi. As such, he is viewed as a wonderful resource for insight regarding business development and entrepreneurial leadership. One of the questions that he answers most frequently is how entrepreneurs should best expand their organization in order to achieve the market share they are looking for without suffering from the many mistakes that business leaders can make when trying to incorporate new products and services into their catalogue. Here, Susumo Azano responds to tips that are shared in an article published by Business 2 Community and offers his own insight regarding the best ways in which today’s entrepreneurs can develop their businesses.
The article sets up a parallel between business development and perfecting one’s golf swing, asserting that individuals are quick to give advice on both but that the actual way in which this information is processed and applied can have an effect on whether or not it is useful: “The difference between the good advice and the bad advice is often defined by how I’ve dealt with it. Good advice can be ruined by bad adoption and bad advice can work if you use it in the right way. In that way, all the golfing advice I’ve had over the years is just like the new business development tips people often rush to offer.
“Like perfecting a golf swing, perfecting business development is a lifelong pursuit. You will never know it all, and there will always be a new tip that gives you a little more. The trick is to learn to treat each piece of advice in the right way.”
The article goes on to share several different processes that business owners can adopt in order to best approach the issue of business development—and the manner in which they respond to the tips provided by others. The first is to actually listen to advice. When other entrepreneurs share information with business owners, these leaders can learn from the experiences of other professionals. But this leads to tip number two, which is to never assume that the information shared is correct. Good and bad advice are given each and every day, and it is important to remember that no two companies grow in an identical manner. As such, entrepreneurs who are looking for pointers regarding business development are encouraged to understand that the information they receive is not always suitable for their companies, although it may have proven integral in the growth of a different organization.
A prime example of this, which is spotlighted by the article, is social media marketing. A great social media marketing strategy is one that attracts new clients, builds brand visibility, and reinforces the marketing message that the organization is trying to create. But the truth of the matter is that no two companies are going to benefit from identical strategies, as their goals and resources are different—as well as their client expectations.
This said, the article encourages business owners to try new things when looking to develop their organizations—but without going overboard. Taking on too many new initiatives at once can lead to several problems, according to Susumo Azano. First, it can create too much expansion too quickly, which is simply not sustainable. Additionally, it can create an environment that makes it difficult for entrepreneurs to determine which initiatives are working and which are not, as there are too many new variables to consider. Finally, it can stretch the resources of an organization, leading to the ineffective implementation of projects that would, otherwise, prove beneficial.
Monitoring progress is one of the other tips that the article offers, and it is one that is essential if business owners are going to determine whether or not their initiatives are working to expand their operations. The article asserts: “If your website traffic increases because of new social media activity or your lead nurturing strategy starts to yield more qualified prospects, then start looking for the next improvement. If it’s not working, drop it.”
Finally, the article explains that it is important for business owners to refrain from making judgments until the results of a new initiative are apparent. Many business development activities take time—and it is important for entrepreneurs to give these initiatives the time necessary to prove themselves as either effective or ineffective before pulling the plug on a new project.
Azano explains that, in addition to these insightful tips, entrepreneurs need to be realistic in their expectations and honest with themselves regarding the capabilities of their organization. As mentioned earlier, expanding at too quickly of a pace can lead to instability within an organization—which often results in the crumbling of an otherwise successful company. As such, it is crucial that the goals that entrepreneurs set are challenging yet realistic so that they can continually push their businesses in the direction of their objectives without taking on too much at once and straining their resources.
“Entrepreneurs are often characterized as risk takers who are game for a challenge,” comments Azano. “While this image is true to a certain extent, the best business owners know when to pull back on an initiative and create sustainable growth that their company can handle—and continue to support.”
Susumo Azano knows that, with the right approach, the best entrepreneurs can create successful business development strategies that lead to the expansion and growth of their organizations.
Founder and Chairman of STDi Susumo Azano is a highly regarded business leader. The organization that he has established serves to provide its clientele with the design and integration of technology that serve to bring about homeland security and other solutions. After getting its start selling tracking devices for cargo vehicles, STDi expanded its catalogue to include wireless solution networks to government organizations. Additionally, the company offers integrated technological solutions that call upon data software analysis, real time task force operations, and monitoring devices to meet the needs of its clientele. Azano is anticipating continuing to lead the growth of his business by consistently meeting client expectations and expanding corporate offerings to address the demands of the industry.