A recent Rappler.com article explores why people get scammed. According to Caribbean Cruise Line, scams can happen to anyone—not just the unsuspecting and naïve.
News source Rappler.com published an article detailing how scam artists go about establishing trust, and why people trust scammers in the first place. The article found that the most successful scammers may turn out to be your friends—they are able to influence you to make decisions you would not otherwise make. According to sociologist Randy David, scammers outside your circle of influence only need to gain your “implicit trust”.
“When we trust,” says David,” we are simplifying decision-making in an increasingly complex social environment.”
Additionally, an extensive U.K. study on fraud has found that scammers “exploit basic human desires and needs – like greed, fear, avoidance of physical pain, or the desire to be liked – in order to provoke intuitive reactions and reduce the motivation of people” to think critically about the offer.
There’s also the irresistible temptation of what later turns out to be an implausible opportunity.
Explains a representative for Caribbean Cruise Line, “Scam artists target vacationers for a reason—they’re always looking for a better deal. Cruises, airline tickets, and hotels are expensive. They’re seen as a luxury, so it’s no wonder that people jump at the chance to save a little money. There’s also the factor that most people don’t vacation more often than once a year, so they’re unlikely to know what constitutes ‘too good to be true’.”
Dean Ricky Lim of the Asian Institute of Management says that a scam contains elements that any good salesman will be familiar with: AIDA is an acronym that stands for attention, interest, desire, and action.
“Scammers grab your attention with a good financial opportunity,” says Lim.“They gauge your interest, look for your hot buttons, and raise your behavior to desire. They push you to action – a buy, or extract a promise to buy. It is the nuances of each phase of AIDA that differentiate various scams or hoaxes. Scammers exploit our supposedly rational behavior to get to the end.
“Though education will mitigate the risk of being duped, that’s no reason to be complacent as many wealthy people, even those with post grad degrees, are routinely scammed,” he adds. “We make bad decisions because we behave, in the words of Dan Ariely, predictably irrational.”
Agrees the representative for Caribbean Cruise Line, “Scam artists do what they do because it works. Falling for a scam doesn’t mean you’re gullible, greedy, or stupid.”
According to Caribbean Cruise Line, scam artists often target would-be vacation-goers. For a real, headache-free vacation of a lifetime, Caribbean Cruise Line specializes in the “cruise and stay” vacation package, where guests enjoy extended-stay vacations at each of their three world-class destinations.