Madwire Media Reviews New Study in Small Business Marketing, Online Presence Needs Greater Focus
As a full-service targeted inbound marketing company based in Colorado, Madwire Media reviews the most powerful trends in marketing and design to create campaigns for small businesses. In recent years, this firm has witnessed a tremendous amount of growth in the area of targeted inbound marketing and has developed a range of services to fit these increasing needs. However, while the push for Internet marketing campaigns has touched virtually every industry, small businesses are still proving apprehensive to branching out in this space.
A recent article from Bloomberg Businessweek highlights a new study partially funded by Yelp and conducted by Boston Consulting Group. The article explains, “The survey polled 550 U.S. companies with 100 or fewer employees across industries and found the average respondent is spending only about three percent of its advertising budget on Web ads. The companies in the survey spend $63 to $196 per month on Google, other search engines, Yelp, Facebook, Yahoo! Local, YP.com, Twitter, LinkedIn and Superpages.com (in order of popularity). While BCG’s study didn’t estimate the amount small businesses spend on local advertising, BIA/Kelsey has estimated they’ll spend $36.7 billion annually on Web ads by 2014; more recently, BIA/Kelsey noted that small business spending on all types of ads has flattened, and that money is being used for improving companies’ websites, customer loyalty programs, and other forms of marketing.
In response, Madwire Media reviews the findings in a recent press statement. “Small businesses are obviously interested in growing their companies, but what the survey suggests is that owners are not recognizing the immense value behind developing targeted inbound marketing campaigns. While improving websites is essential to Internet marketing, there are ways to incorporate customer loyalty and other marketing points through Internet-based campaigns that are proven to drive phenomenal results. With the right approach, Internet marketing may not only prove cost-effective for a business, but trends suggest that the return on investment can prove much greater than traditional forms of marketing.”
Through its experience helping take small businesses to the next level through a suite of Internet marketing services, Madwire Media explains that there are many reasons that clients may first prove apprehensive about this form of marketing. According to the firm, the lack of desire to develop an online presence either comes from unfamiliarity, or a belief that this form of marketing only is suited for big business.
However, as Businessweek suggests, big business has even become involved in helping smaller companies explore this space. The article states, “There’s plenty of money to be made by serving as an advertising platform for Main Street businesses, and no shortage of ideas for how to best tap into the market. Google and Microsoft’s Bing beefed up their neighborhood-specific business listings years ago. AOL bet big on Patch, its network of hyperlocal blogs. Investors chased companies such as Groupon that offer new models for capturing local ad dollars.”
While Madwire Media reviews these patterns as temporary, the firm believes that there should be a greater push to help small businesses understand the value of targeted inbound marketing. The firm highlights one potential solution posed by BCG survey co-author Kate Manfred in the article. Manfred states, “For small businesses to want to buy online ads…word-of-mouth referrals are crucial. In other words, the hardware store owner needs to suggest to the dry cleaner down the street that she try online ads, or it’s unlikely to happen.”
In the article, Manfred adds, “Knowing what worked for other people in their community was a key driver…it falls on digital content providers to be thoughtful about how they quantify return on investment for advertisers.” Having won awards for its continual service to help small businesses truly witness the benefits of modern marketing, including internet marketing campaigns, Madwire media remains dedicated to helping each client understand each facet of how to promote through the Internet—including the use of online advertisements. The firm encourages small businesses to explore this space and is committed to advancing the market. In its press statement, the company concludes, “With each client, we are dedicated to introducing them to the online space for long-term success. Madwire Media reviews each client’s needs and can offer a wide range of unique targeted inbound marketing and design services to carry them to the next stage of consumer outreach.”
Madwire Media began in 2009 with a vision to help small businesses embrace modern strategies to marketing—whether those efforts include video, development, social media marketing or online content creation. Since it has opened its doors, the company has gained attention and appraisal from its clients that span across many different markets found all over the world. With a continuous stream of positive Madwire Media reviews, the company has grown from a two-person operation to a company that carries a staff of roughly 140 employees—a true sign of consistent growth. Not only has the firm gained constant approval from clients and expanded in terms of business operation, but it has also received a great deal of recognition and praise from the community. Visit Madwire Media online to learn more about the firm’s comprehensive services.