SponsoredLinx.com is a comprehensive digital marketing service based in Australia that has found immense success serving the online, social media and mobile advertising needs of clients from a wide array of industries. While there are many search engine and online marketing firms in existence today, it is important to understand what makes SponsoredLinX different from its competitors. Aside from impeccable customer service, design and support services, this company is known for its strong utilization of Google AdWords—a primary web advertising tool used in today’s online market. In fact, this SEM company is one of the few firms to have gained accreditation from tech giant Google itself; the company is staffed by more than 20 certified Google AdWord Professionals.
With such a strong background in Google AdWords, it is clear that this continually evolving resource has played a major role in SponsoredLinX’s success. Still, many businesses turn away from firms that utilize Google AdWords, because they fear that it is too complicated, ineffective or irrelevant. In fact, a recent survey conducted by Adobe Systems found that “one-third (33 percent) of U.S. marketers and 36 percent of marketers worldwide agreed with the statement ‘Web banner advertisements do not work’.” Surprisingly, many people still find value in traditional marketing measures—which have already proven to be highly ineffective in reaching core consumer groups.
In a recent press statement, SponsoredLinx.com responds to this survey, “Although there is a great mistrust of online advertising services, this apprehension is usually bred from ignorance—people simply do not know how to fully utilize the amazing benefits that programs, such as Google AdWords can offer. We advise businesses straying from online advertising to find reliable marketing firms that know how to utilize every aspect of Google AdWords and other important practices.”
Being a company that is credited with extensive knowledge of Google AdWords, SponsoredLinX believes it is important for marketing professionals and businesses alike to understand the many benefits this program can offer. As such, the Australian-based SEM firm points to a recent article from WordStream that highlights exceptional Google AdWords features that often go unused.
The first feature noted involves “above-the-fold CPM bidding on the display network.” The article explains, “Many studies have been produced regarding above- and below-the-fold ad placement, and it’s widely accepted that above-the-fold ad placement allows the best chance for clicks. With all the different devices, screen sizes and resolutions, it’s never safe to bet that your ad will always show above the fold. If you’re running a cost-per-thousand-impression (CPM) bidding campaign, then your goal might be branding, instead of direct response. So ‘eyeballs’ is your key metric to track.”
SponsoredLinX responds in its press statement, “The fold refers to the imaginary—although physical—line of content that a user initially sees on their screen. If an ad is above-the-fold, it is more likely that someone will see—and respond to an ad. In Google AdWords there are incredible exclusionary options that can help advertisers target and place their ads in prime above-the-fold positions.”
Another important feature that SponsoredLinX feels goes underused—or not at all—in Google AdWords is the “Search Terms Report.” WordStream goes into further detail about why this feature is necessary and states, “This is a report that should almost be used on a daily basis, and if not that, weekly. The search term report allows you to see what people have actually typed in to make your search ad appear. You can use this data to add new keywords that you’d like to bid on, or new negatives that you’d like to exclude from your campaigns.”
In its press statement, SponsoredLinx.com comments, “It is crucial that marketers use this tool, if not individual businesses that run their online presence efforts. Without web analytics, there would be no results in online marketing, and the Search Terms Report feature is an exceptional way to gain insight on how consumers are brought to an ad or content. This is critical information when strategizing SEO campaigns and other creative content efforts.”
As far as SEO practices go, SponsoredLinX advises that all Google AdWords users make proper use of the Keyword Diagnosis tool that the program offers, as it will help marketers stay up-to-date and informed on their overall content creation strength. WordStream also states, “Using the “keyword diagnosis” tool allows you to do a quick health check on your keywords, and the tool will tell you if your keywords are showing, and why they aren’t. Use this tool to eliminate internal competition between keywords and make sure the correct search ads are showing for the correct search terms.”
According to SponsoredLinX, many of the features that go underused in Google AdWords may be the most simple—such as the “Home” tab, which is discussed in detail by WordStream. While many users may keep their Google AdWords screens concentrated on the “Campaigns Tab, the WordStream article explains that there are immense benefits to reviewing this screen on a consistent basis. For instance, the Home tab can provide alerts, announcements, keyword analyses, disabled features and keyword suggestions.
While these features are only the tip of the iceberg when it comes to what Google AdWords can do, its comprehensive service should provide business owners and marketers with greater confidence that success can be found through online advertising. Those who are looking to launch a sturdy Google AdWords campaign are invited to review the extensive services offered at SponsoredLinx.com.
SponsoredLinx.com is one of Australia’s leading providers of digital marketing services. Growing at a rapid rate and providing exceptional service to a wide variety of clientele, SponsoredLinX is known for its excellence in Google AdWords, search engine optimization, social media management, as well as mobile and Yahoo marketing. As one of the fastest growing SEM companies, this company hold more than 20 certified Google AdWord Professionals and is able to provide exceptional SEO programs, web support and web design to businesses across Australia and elsewhere. Notably, clients can expect results-based solutions and transparency from SponsoredLinX, as it offers AdWords management on a no-contracts basis and works with each client to develop specific strategies.