In the last month, the Segment partner ecosystem has been busy building several new integrations for you and your team. From predictive analytics tools to multichannel marketing platforms, we’ve added 19 new integrations, allowing you to activate your first-party data in even more of the tools that you use every day. 

Check out the list of our latest partner-built integrations now available on the Segment catalog below.

New integrations

Adtriba | Analytics

  • Who is it for: Growth Marketing

  • What is it: Cross-channel attribution tool that helps companies evaluate all marketing channels, optimize budget allocation and increase revenue.

  • How does it work with Segment: Connect the Adtriba Destination to instantly start feeding their machine learning attribution model with your high-intent behavioral data for programmatic campaign insights. 

Auryc | Analytics

  • Who is it for: Product

  • What is it: ML-based customer analytics tool to give you granular insights into each step of the customer journey. 

  • How does it work with Segment: By enabling the Auryc Destination, you can send your user engagement data alongside conversion events to  quickly understand why users convert – and why they don’t.

ByteGain | Analytics

  • Who is it for: Growth Marketers

  • What is it: Predictive analytics and AI tool that leverages user behavior to automate processes including ad retargeting, real-time personalization, content recommendations, and more.

  • How does it work with Segment:  Use Segment to feed your Bytegain models with high-intent user engagement events alongside information such as traffic sources and page viewed to power efficient and accurate ad optimization.

Callingly | Sales Operations

  • Who is it for: B2B businesses

  • What is it: Automated phone call follow-up tool to help route, call, and record lead calls quickly after a lead is created.

  • How does it work with Segment: Identify high-intent leads by sending user behavior data from Segment to Callingly to route the right leads to your sales team. 

ConvertFlow | Personalization

  • Who is it for: Marketing 

  • What is it: All-in-one marketing platform to personalize customer experiences across multiple digital touchpoints. 

  • How does it work with Segment: By sending Segment data immediately to Convertflow you can personalize web visits and email content in real-time for each user.

CustomerSuccessBox | Customer Success

  • Who is it for: B2B SaaS

  • What is it: Customer success platform for B2B SaaS companies that provides account health, product adoption tracking, upsell alerts, and more.

  • How does it work with Segment: Enable the CustomerSuccessBox Destination to send product usage data directly to CustomerSuccessBox to monitor customer account health and send alerts automatically.

Emma | Mobile Analytics

  • Who is it for Mobile Marketers

  • What is it Mobile analytics and attribution tool that helps companies create, measure, and analyze mobile marketing campaigns.

  • How does it work with Segment: Start sending your users’ data to EMMA in order to see and manage user behavior directly within Emma and take advantage of tools for acquisition, analytics and communication to achieve your marketing goals.

Freshmarketer | Marketing Automation

  • Who is it for: Marketers

  • What is it: A complete marketing automation platform along with extensive conversion optimization features like heatmaps, A/B testing, Session Replay and more.

  • How does it work with Segment: Use the Freshmarketer Destination to send clickstream data to Freshmarketer to keep all your contacts in sync. 

Kitemetrics | Mobile Attribution

  • Who is it for: Mobile Marketers 

  • What is it: Provides tools to attribute iOS App Installs to Apple Search Ads keywords and associate them with In-App Purchases.

  • How does it work with Segment: Send your mobile events from Segment to the Kitemetrics Destination to automatically manage your Apple Search Ads campaigns.

Mprove | Business Intelligence

  • Who is it for: Analysts

  • What is it: Business intelligence tool for Google BigQuery where analysts can prepare SQL data models and reports using an intuitive interface. 

  • How does it work with Segment: Pipe your web, mobile, CRM, email data, and more into your Google BigQuery warehouse with Segment. Use Mprove on top of your warehouse to start exploring your data for actionable insights about your customers.

Rakam | Analytics

  • Who is it for: Product Analysts

  • What is it: Product analytics tool that runs on top of your Segment Warehouse to let you analyze your user behavior with segmentation, funnel, retention, and SQL reporting features.

  • How does it work with Segment: Pipe your web, mobile, CRM, email data, and more into your data warehouse using Segment. Use Rakam on top of your warehouse to start exploring your data for actionable customer insights for product analytics.

Refiner | Lead Scoring

  • Who is it for: B2B SaaS

  • What is it: Lead scoring platform built for B2B SaaS providers with a free trial or freemium model.

  • How does it work with Segment:  Use this Destination to quickly send your user and account traits as well as user events to Refiner to calculate lead scores and engagement levels.

SlicingDice | Data Warehouse

  • Who is it for: Data Teams

  • What is it: Data Warehouse, with optional tools for ETL, Business Intelligence and Machine Learning, in a single solution.

  • How does it work with Segment: Send consistently formatted data, from your server, mobile apps and web applications alongside your cloud applications like CRM, email, and more to your SlicingDice Destination for easy data exploration. 

Smartlook | Analytics

  • Who is it for: Product

  • What is it: Qualitative analytics solution that enables complete user journey & engagement analysis for websites and mobile apps.

  • How does it work with Segment: Send all Segment predefined custom events and data directly to the Smartlook Destination to visualize and analyze user behavior.

Survicate | Surveys

  • Who is it for: Customer Success 

  • What is it: Complete toolkit for customer feedback that includes NPS, customer satisfaction, and website feedback.

  • How does it work with Segment: Combine qualitative & quantitative feedback with your Segment customer data to build more personalized surveys for each audiences.

Strikedeck | CRM

  • Who is it for: Customer Success

  • What is it: Customer Success platform which actively manages customer relationships.

  • How does it work with Segment: Add the Strikedeck Destination to automatically send behavioral data alongside data form your CRM, help desk, and billing for a 360 view of the customer.

Tamber | Machine Learning

  • Who is it for: Engineering

  • What is it: Deep learning recommendation tool that helps you build your own Google-scale recommendation features in minutes.

  • How does it work with Segment: Power your machine learning models in Tamber with high-intent and consistently formatted data from Segment so you can stream user actions as they happen to deliver real-time product and content recommendations. 

Userlist | Email Marketing

  • Who is it for: SaaS Marketers

  • What is it: Behavior-based messaging tool for SaaS applications to onboard, promote, and re-engage users.

  • How does it work with Segment: Send Segment data to UserList to view user activity, build user cohorts, and deliver behavior-based campaigns.

Xtremepush | Marketing Automation

  • Who is it for: Marketers

  • What is it: Multi-channel marketing automation platform with drag-and-drop campaign journey builder and real-time engagement.

  • How does it work with Segment: Use the Xtremepush Destination to enrich user profiles to build more granular audiences for personalized campaigns and messages.


Don’t see the integration you’re looking for? Let us know directly within Segment.

Try our in-app wishlists to upvote the integrations you’d like to see built next.