Starting today you can trigger your Bing Ads conversion pixel through Segment, without writing any new code!

If you purchase ads to display in Bing search results, it’s super worthwhile to measure the ROI of that ad spend. To measure conversions, for example on a “Completed Order” page, you can load Bing Ads’ conversion pixel. Then you can measure your Bing ad spend ROI inside Bing’s ad tools.

With this release, you can trigger the Bing Ads pixel based on any custom event through Segment, without touching any code! Just enter the name of a custom event you’re sending right now, and enter the Bing pixel id that you want to load when that event happens.

When you’re ready to get Bing Ads set up, here’s a walkthrough of where to find the Bing pixel id!

If you want to stay updated on the other cool, new tools we add to Segment make sure to subscribe to the blog!