Today we’re releasing support for loading your Twitter Ads conversion pixels through Segment.

If you run promoted Tweets, it’s super valuable to measure the ROI on that advertising spend. By dropping Twitter’s ad conversion pixel onto the page after your customer converts, then you can measure that ROI inside Twitter’s ad tools.

Now you can trigger the Twitter Ads pixel based on any custom event through Segment, without touching any code! Just enter the name of the custom event you’re sending right now that should trigger the pixel, and we’ll load the corresponding Twitter pixel id automatically.

If you’re ready to get Twitter Ads set up, here’s a walkthrough of where to find the Twitter pixel id!

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