Today, we announced the availability of our Config API for developers to programmatically provision, audit, and maintain the Sources, Destinations, and Tracking Plans in their Segment workspaces. This is one step forward in Segment’s greater strategy to transition from API-driven to API-first development and become infinitely interoperable with companies’ internal…
Whether you're launching a new product, acquiring a startup, or adding a few new marketing tools, your data architecture has to keep up with the constant evolution of your company. Not only do you need to enable new teams quickly, but you also need to enforce standards to ensure your data is consistent and trustworthy.
Security tools are not user friendly. This is a problem in a world where the security community is trying to “push security left” and integrate into development culture. Developers don’t want to use tools that have a poor user experience and add friction to their daily workflows. By ignoring UX, security tools are preventing teams from making their organizations more secure.
At this point it's well-accepted that analytics data is the beating heart of a great customer experience. It's what allows us to understand our customer's journey through the product and pinpoint opportunities for improvement.
To understand, serve, and message your customers effectively, you need context from their entire experience—not just a piece of it. That’s why we’re committed to continuing to build out our catalog of Sources for Segment Connections so you can activate your complete customer journey in the tools your team needs.
B2B companies handle a lot of complexity in order to effectively engage their customers. First, they need to talk differently to users based on their role. Secondly, they need context on the account a user is a part of to ensure those communications are relevant and effective.
This post is a guest submission by one of our customers at Frame.io for Segment’s Chain Letter blog series. The Chain Letter series profiles clever uses of Segment Connections partner tools that, when chained together, lead to some pretty advanced programmatic models, custom messaging strategies, and more. Thanks to Frame.io for sharing their story!
“How should I secure my production environment, but still give developers access to my hosts?” It’s a simple question, but one which requires a fairly nuanced answer. You need a system which is secure, resilient to failure, and scalable to thousands of engineers–as well as being fully auditable.
Design systems are emerging as a vital tool for product design at scale. These systems are collections of components, styles, and processes to help teams design and build consistent user experiences. It seems like everyone is building one, but there is no playbook on how to take it from the first button to a production-ready system adopted across an organization. Much of the…
This post is a guest submission by one of our partners at Tray.io for Segment’s Chain Letter blog series. The Chain Letter series profiles clever uses of Segment Connections partner tools that, when chained together, lead to some pretty advanced programmatic models, custom messaging strategies, and more. Thanks to Tray.io for sharing DigitalOcean’s story!