Building a Modern Marketing Stack

AJ

Here at Segment, our marketing team takes a twofold approach to planning for the future. We foster a strong data-driven culture which helps keep everyone aligned around common information and goals. And we use that data to experiment with improving our targeted marketing and customer experience.

What is a tracking plan?

AJ

A tracking plan is a document or spreadsheet that’s used across an organization, serving as both a project management tool as well as a reference document. It generally contains three key pieces of information:

Lifecycle of a Mobile API Call

AJ

At Segment, we’re working hard to make our mobile SDKs the best possible collection options for your analytics data. An SDK can make your data more durable, minimize data transfer, and optimize your app’s battery usage. In this article, we’ll take you through what happens under the hood as a piece of data flows through our iOS and Android SDKs from a button handler in your app…