Here at Segment, our marketing team takes a twofold approach to planning for the future. We foster a strong data-driven culture which helps keep everyone aligned around common information and goals. And we use that data to experiment with improving our targeted marketing and customer experience.
A tracking plan is a document or spreadsheet that’s used across an organization, serving as both a project management tool as well as a reference document. It generally contains three key pieces of information:
At Segment, we’re working hard to make our mobile SDKs the best possible collection options for your analytics data. An SDK can make your data more durable, minimize data transfer, and optimize your app’s battery usage. In this article, we’ll take you through what happens under the hood as a piece of data flows through our iOS and Android SDKs from a button handler in your app…
In December 2015, Slack announced it would invest $80 million into Slack bot startups. This comes as no surprise for Slack’s 2 million daily active users, and bolsters its strategy to create an ecosystem of productivity and collaboration services. There are already over 4,000 Slack integrations (in addition to 150 official apps) which have over 2.2 million installs. The…
It’s common for teams to use multiple tools to understand how users interact with their product. Two very popular analytics tools are Google Analytics and Mixpanel. These tools compliment each other nicely since both offer slightly different analysis capabilities. But the potential downside of using two different tools is data discrepancies. That is to say, when data is…
Growing a business is hard and growing the engineering team to support that is arguably harder, but doing both of those without a stable infrastructure is basically impossible. Particularly for high growth businesses, where every engineer must be empowered to write, test, and ship code with a high degree of autonomy.
This is the second part of “Make Data Actionable: Embed Product Usage Data into Salesforce”. We’ll dive into building custom Zendesk apps for our success team to improve resolution time and keep our customers happy.
Today, we’re excited to share Analytics Academy—a helpful guide to becoming an analytics expert. You’ll start with the basics of how to think about analytics and level up into when is the right time to consider SQL, and more!
A little while ago we open-sourced a static site generator called Metalsmith. We built Metalsmith to be flexible enough that it could build blogs (like the one you’re reading now), knowledge bases, and most importantly our technical documentation.
As a data infrastructure company, we collect a lot of data for the purposes of -airquote- “making better decisions.” But we’ve found, that just having this data doesn’t help. If our team is going to use it on a daily basis, we need to put it right in front of their faces.
Here at Segment, we love frameworks and data. Frameworks help us organize and understand the world, and data helps us stay focused and monitor progress. So, it’s no surprise we use them both to help us project future growth and figure out how to hit our lofty goals.