Chris Sperandio

Introducing Segment and Facebook Offline Conversions

 and Han Kim

Today, we’re excited to launch our newest integration from our partnership with Facebook, Facebook Offline Conversions. With the Segment and Facebook Offline Conversions integration, you can now understand how advertising on Facebook affects revenue in stores and other offline channels. Our integration enables a broad set of use cases, allowing you to understand the…

Take Code Off Your Site with New Connection Modes

Smart web developers and marketers alike put an intense focus on optimizing site performance, and for a good reason. Each second a customer waits for your site to load will result in a 7% reduction in conversions! Many of you have asked us to help address this problem by removing a key instigator of increased network bandwidth from your sites—third-party libraries.

January Changelog

 and Han Kim

We work to improve Segment every day. We’re always releasing new features and integrations, updating our product, and publishing new guides on innovative ways to get the most out of your data. Here’s an account of what we did in January.

Introducing the Native Mobile Spec

We’re incredibly excited to share that Segment’s customer data platform is now powering the analytics stack for over 3,000 mobile apps, including our friends at HomeAway, HotelTonight, Instacart, VSCO and DraftKings. Collectively, these apps have over 500 million downloads, and we’ve been poring over our data and conversations with these customers to build you something…

Updates to the Segment API and New Integrations

You asked, and we listened! We’re happy to announce API updates and three new integrations for you to start using today. Read on to learn about updates to our querystring API, support for Google Analytics custom dimensions and metrics on mobile, multiple Webhooks, and Amazon S3 moving to our Growth Plan! Also, if you’re in the market for a new email marketing or marketing…