Analytics insights are useless if they’re locked away in your BI platform.
Today we’re excited to announce a better way to measure your advertising campaign spend and funnel performance: Segment Sources for Facebook Ads and Google Adwords.
Capturing high quality customer data on mobile devices is essential to making products that customers love. But the process to capture that data can be tedious. We polled attendees at our recent WWDC meetup—a mix of engineers, data analysts, and growth marketers—on their biggest mobile data challenges.
Do you have a single source of truth for your data? As our customer Ole Dallerup, VP of Engineering from Trustpilot says, “your data is useless if it’s not in one place.” The problem with disparate data sources is that your insights stop with the walls around your data — in your CRM, in your funnel analytics tool, in your email platform. How does one part of the customer…
“The ultimate goal of customer support is to make customers insanely happy while growing—and not draining—revenue.”
Success Engineers play a critical role at Segment. They are our front line, answering customer questions as quickly and thoroughly as possible. The team is so important that Peter, our CEO and the original Success Engineer, does a monthly rotation in Success to stay connected to customer questions and problems.
This time of year, many of us are cooking up New Year’s resolutions to kickstart our personal growth — Hit the gym 3 times a week; be kinder; read 5 books. But what about resolutions for our work lives?
If you don’t trust your data, it’s useless. This is just one of many helpful nuggets our customer Fareed Mosavat, Senior Growth PM at Instacart, shared with us this week.
As mobile user acquisition costs skyrocket, push notifications are becoming a key strategy to keep your users engaged past the install. However, choosing a push notification tool can be a job of its own.
Last week, we put together a little event called Analytics for Good where Watsi, an awesome nonprofit that funds health care for people around the world, opened up their Segment SQL data for our partners to explore.
Like many startups, we’re experimenting with traction channels to discover what will drive our next stage of growth. But before we could test user acquisition, we had to answer an important question.
At Segment, we believe you should be able to use your data effortlessly, no matter where that data is collected – your website, your mobile app, your TV streaming service, and now your smartwatch app, too!
Last week, we announced new support for popular ecommerce platforms including Goodsie, a stylish store builder with neat customers like Church of Merch, The Boomcase, and Strolby. We sat down with Jonathan Marcus, founder and CEO of Goodsie, and Jeremy Mora, founder and CEO of Church of Merch, to learn more about how merchants are using Segment on the Goodsie platform.
Last week we announced new ecommerce plugins for online merchants to integrate analytics and marketing tools with zero code. Here’s a conversation with our platform partner at WooCommerce, Joel Bronkowski. He’s given us the inside scoop on WooCommerce, the Segment plugin, and why WooThemes follows the model build, measure, learn. Read on to learn more!