Ilya Volodarsky

Analyzing Segment’s Mobile API Traffic

A customer data platform’s most important job is making the entire customer journey accessible across all the major touch points. Segment focuses on collecting 10 core customer data streams: mobile, web, server, offline, support, sales, email, marketing automation, advertisement, and payments. It’s fairly rare for us to see customers collect data from only one source. In fact,…

Introducing Sources: Your Data, Together at Last

Most companies analyze what’s happening on their mobile apps and websites, but that’s only a sliver of the customer experience. Your customers aren’t just using your app—they’re also sending in support tickets, opening emails, talking with your sales team, tapping through your text messages, and more.

Say Hello to Organizations!

We’re happy to announce the release of Segment organizations. You can now group multiple Segment projects under one organization, invite as many teammates as you want, and manage all your account settings and billing in one place. Organizations are perfect for startups and large companies alike.

Welcoming Heap Analytics

Three days ago, our friends at Heap Analytics unveiled their new approach to analytics on Hacker News. HN loved it, and people asked us when we’re adding support for Heap. Today we’re happy to announce that Heap is available immediately via Segment.