A customer data platform’s most important job is making the entire customer journey accessible across all the major touch points. Segment focuses on collecting 10 core customer data streams: mobile, web, server, offline, support, sales, email, marketing automation, advertisement, and payments. It’s fairly rare for us to see customers collect data from only one source. In fact,…
Most companies analyze what’s happening on their mobile apps and websites, but that’s only a sliver of the customer experience. Your customers aren’t just using your app—they’re also sending in support tickets, opening emails, talking with your sales team, tapping through your text messages, and more.
We’re happy to announce the release of Segment organizations. You can now group multiple Segment projects under one organization, invite as many teammates as you want, and manage all your account settings and billing in one place. Organizations are perfect for startups and large companies alike.
One of the biggest benefits to switching to Segment is that you’re no longer locked-in to any single analytics tool. Today, we’re taking that one step farther. Our new Webhooks integration lets you get your raw data in real-time, anywhere you want!
Our friends at Outbound believe that automated messages should be plumbing, not rocket science. They can help you instantly turn your analytics events into sms, push, voice, or email product notifications. Today, we’re excited to announce them as our newest integration!
Three days ago, our friends at Heap Analytics unveiled their new approach to analytics on Hacker News. HN loved it, and people asked us when we’re adding support for Heap. Today we’re happy to announce that Heap is available immediately via Segment.
There are so many of analytics services for your business to choose from. But with so many choices, where should you start?
Today we’re happy to announce that we’ve just released another premium add-on: our Marketo integration. Marketo is a popular lead-nurturing and lead management system. It helps you keep track of all your leads, syncs them with Salesforce, and keeps your users engaged with in-depth marketing compaigns.
“We can’t spare developer time right now.”