JP

Jake Peterson

Measuring the ROI of Support

JP

As Head of Customer Success, I wonder whether we should continue to offer support on our free tier because it’s been hard to nail down the costs and benefits. Adding support as a feature is becoming more popular in the SaaS industury. For example, Optimizely recently switched to two plans, and you only get email support as an enterprise customer. My concern is: what if we’re…

How Segment Tracks Data with Segment

JP

Your analytics are only as good as the data you’re tracking. And deciding what to track is the hardest part about making your data useful. It’s overwhelming to create a tracking plan from scratch, so this article will give you a head start.

New Hellobar Integration

JP

Hello Bar is a free optimization tool that allows you to show the right message at the right time to your website visitors. We’ve made it easy to load your hello bar through Segment - all you need is your API Key!