According to Comscore’s 2016 Mobile App Report, mobile users spend 9 out of 10 minutes using only their top five favorite apps. Companies are fighting for a coveted spot on that short list, and these days, a highly engaging app isn’t a nice-to-have — it’s a necessity.
Today, we’re excited to announce that our integration with BigQuery, Google’s low-maintenance cloud data warehouse, is out of beta! This makes BigQuery the latest addition to Segment Warehouses, the easiest way to analyze your customer data in SQL.
Today, we’re excited to announce Enrichment, a new integration category on the Segment platform that helps you deliver a highly personalized experience with every customer interaction. Our launch partner, Clearbit, has played a critical role in allowing us to scale 1:1 personalization at Segment, and we’re thrilled to have them on the platform.