Today we’re excited to announce a new wave of email Sources. You can now use Segment to collect and analyze email events like Email Opened and Email Link Clicked from eight popular email providers: ActiveCampaign, Mailjet, Customer.io, Vero, Klaviyo, Iterable, Drip, and Nudgespot.
It’s no secret that understanding your customers better will drive better product decisions. But getting the raw data on how customers interact with your web and mobile products has been a huge pain — leaving only the rich or the resource-rolling to be able to access their data in SQL. The rest of us have to deal with the constraints of out-of-the-box reporting tools.