Peter Reinhardt

Segment Raises $64m

We’re excited to share that Segment has raised $64 million in Series C funding, led by Y Combinator Continuity and joined by GV. Our existing investors at Accel, Thrive, NEA, and Ron Conway’s SV Angel also participated.

UI Testing with Nightmare

Nightmare is a browser automation library for node.js, designed to be much simpler and easier to use than Phantomjs. We originally built Nightmare to create integration logos with 99Designs Tasks before they had an API, and we still use it in Sherlock. But the vast majority of Nightmare developers—now 55k+ downloads per month—use it for web UI testing and crawling.

Improving Our Focus by Measuring Sound Levels

At Segment, focus is one of our four core values. But it was difficult for team members to focus in the office, so in June we ran an internal team survey about what helps and hurts focus. The results showed that “chatter and noise” was one of the biggest culprits for distraction around the office. “Slack group channels” came in second.

Effect of Mobile App Size on Downloads

A few months ago we were at a conference in Half Moon Bay talking with a general manager at a large mobile company, and he said, “One of my projects for the next six months is to reduce SDK bloat in all our apps.” Six months is a substantial investment! So we asked why this mattered so much to him.

Segment SQL, powered by Amazon Redshift

Early this year we visited our customers in New York City and asked “what do you do with your raw analytics logs from Segment?” Five straight companies independently told us that a team of their best engineers were laboriously transforming and loading their raw Segment logs into Amazon Redshift.

Announcing Segment for Ecommerce

Our goal is to make collecting and routing analytics data easy so you don’t have to think about it. Rather than dealing with the minutiae of analytics implementation, pixels, and weird archaic javascript libraries, you should be able to spend time using your data to make your store better and get more customers.

The Ecommerce Analytics Story

Today, we announced new support for online retailers to get up and running with analytics in minutes. Our plugins for Magento, WooCommerce, WP eCommerce, and Goodsie ecommerce platforms let online merchants install Segment, and turn on any tool they want to use in seconds. And, our Ecommerce API sits underneath the plugins and works for any company that’s selling stuff online.

New Lucky Orange Integration

We’re finally announcing an integration with Lucky Orange! Lucky Orange is an analytics tool focused on qualitative data. It gives you visitor heatmaps, visitor polls, visit recordings, and live chat. Here’s a quick demo of how their screen recordings can help you capture problems with your site:

New Curebit Integration

Today we’re announcing support for Curebit! If you’re an e-commerce company, Curebit can help you get more social referrals and drive them to purchase. They can help you set up a referral program that drives people to share your e-commerce site with friends, then help you measure results and tune the system.

New Bronto Integration

Today we’re also announcing support for Bronto. Bronto is a marketing automation tool for e-commerce, letting you send triggered emails to your customers based on how they behave. This can be a clutch way to convert potential customers who abandoned their shopping cart just before checkout.

Hydros: how we join Mongo+Redis (by cheating)

When we analyze usage and customers and Segment, we constantly need to join queries across Mongo and Redis. Why? Because our account information is in Mongo and our API usage is in Redis. Today we’re open sourcing Hydros. It’s a quick cheat to let us run SQL queries for analysis, while using NoSQL in production.

15 New Integrations Since May!

Wow, we’ve been so focused and busy (productive!) over the last few months that we forgot to tell you about all the new integrations you can now add to your arsenal! You might have noticed them popping up out of the blue. In upcoming blog posts, we’ll show you how to best use each one: