Each year on April 22, Earth Day marks the anniversary of the modern environmental movement born in 1970. Just a few years shy of its 50th anniversary, this Earth Day sees today’s outlook on environmental protection, awareness, and progress in a troubling state.
Running QA tests for Segment’s UI was taking way too long. Sure, we had strong component-level tests for our UI kit. But to test our whole app we needed to painstakingly poke around looking for oddities.
Nightmare is a browser automation library for node.js, designed to be much simpler and easier to use than Phantomjs. We originally built Nightmare to create integration logos with 99Designs Tasks before they had an API, and we still use it in Sherlock. But the vast majority of Nightmare developers—now 55k+ downloads per month—use it for web UI testing and crawling.
The executive order signed on January 27 places restrictions on immigration that are inconsistent with American values and will negatively impact our communities and businesses for generations.
At Segment, focus is one of our four core values. But it was difficult for team members to focus in the office, so in June we ran an internal team survey about what helps and hurts focus. The results showed that “chatter and noise” was one of the biggest culprits for distraction around the office. “Slack group channels” came in second.
A few months ago we were at a conference in Half Moon Bay talking with a general manager at a large mobile company, and he said, “One of my projects for the next six months is to reduce SDK bloat in all our apps.” Six months is a substantial investment! So we asked why this mattered so much to him.
Today we have some exciting news to share! Segment has raised $27 million in Series B funding led by Thrive with Accel, Kleiner Perkins, and Jon Winkelried. We’ve come a long way from four guys in an apartment, and we still have a long way to go!
At Segment, we help companies record and manage their customer data. Our API has three basic methods: identify, track, and page/screen. These methods describe facts about customers. We often get asked why we don’t support recording sessions, and the short answer is that sessions aren’t facts, they’re stories.
Early this year we visited our customers in New York City and asked “what do you do with your raw analytics logs from Segment?” Five straight companies independently told us that a team of their best engineers were laboriously transforming and loading their raw Segment logs into Amazon Redshift.
Today we have some exciting news to share with you! Segment has raised a $15 million Series A from Accel, Kleiner Perkins and e.ventures. This new funding means we get to invest heavily in our mission: making your customer data a joy to use!
Today, we announced new support for online retailers to get up and running with analytics in minutes. Our plugins for Magento, WooCommerce, WP eCommerce, and Goodsie ecommerce platforms let online merchants install Segment, and turn on any tool they want to use in seconds. And, our Ecommerce API sits underneath the plugins and works for any company that’s selling stuff online.
We’re finally announcing an integration with Lucky Orange! Lucky Orange is an analytics tool focused on qualitative data. It gives you visitor heatmaps, visitor polls, visit recordings, and live chat. Here’s a quick demo of how their screen recordings can help you capture problems with your site:
Today we’re announcing support for Curebit! If you’re an e-commerce company, Curebit can help you get more social referrals and drive them to purchase. They can help you set up a referral program that drives people to share your e-commerce site with friends, then help you measure results and tune the system.
Today we’re also announcing support for Bronto. Bronto is a marketing automation tool for e-commerce, letting you send triggered emails to your customers based on how they behave. This can be a clutch way to convert potential customers who abandoned their shopping cart just before checkout.
When we analyze usage and customers and Segment, we constantly need to join queries across Mongo and Redis. Why? Because our account information is in Mongo and our API usage is in Redis. Today we’re open sourcing Hydros. It’s a quick cheat to let us run SQL queries for analysis, while using NoSQL in production.
Wow, we’ve been so focused and busy (productive!) over the last few months that we forgot to tell you about all the new integrations you can now add to your arsenal! You might have noticed them popping up out of the blue. In upcoming blog posts, we’ll show you how to best use each one:
We added a new Segment integration: Perfect Audience!
Today we’re announcing support for BugHerd!
Today we’re excited to announce support for Pingdom Real User Monitoring! Pingdom released the service from beta less than two weeks ago.
Qualaroo is a survey tool that helps you “understand and address the real issues that prevent conversions”. We’re excited to announce that the Qualaroo integration on Segment is now available.
Our goal at Segment is to give you push-a-button easy access to the latest and most powerful analytics tools.
Over the last week we’ve gotten lots of requests for specific integrations. Four new integrations are now available under your integrations tab, and you can toggle them off and on at will!
Right before Christmas we launched analytics.js on HackerNews and the support has been tremendous! In just 24 hours the repo broke 1,000 Github stargazers, and since then the community has helped us add new integrations. But we’re just getting started, and we’re super excited to share an even easier way to integrate analytics with you.
We launched with 6 analytics providers integrated on Monday. Today we’re announcing 3 new integrations! Many thanks go to Klaviyo, Hubspot and GoSquared for jumping on it and integrating practically overnight.