Stephanie Evans

February Changelog

We work to make Segment better for you every day. We’re always refining and releasing new parts of the product, and publishing guides on new ways to get the most out of your customer data. Here are some highlights of what we rolled out for you in February!

Introducing Segment for Facebook Lead Ads

Today, we’re excited to announce the beta launch of a new Segment Source: Facebook Lead Ads. With Facebook, people provide their information to their selected business via a pre-loaded form within Facebook. Lead Ads have been shown to be effective across verticals, with popular use cases in generating newsletter sign ups, event attendees, and seeding product discounts.