Stephanie Evans

How to build consent management into your site in less than a week

AS

After building our own consent management solution, we learned how difficult it is to develop a tool that both meets the requirements of the GDPR and aligns with Segment’s approach to privacy. In particular, we needed a solution that was technically dependable, transparent, and easy for visitors to use, in addition to being compliant.

Introducing Segment for Facebook Lead Ads

Today, we’re excited to announce the beta launch of a new Segment Source: Facebook Lead Ads. With Facebook, people provide their information to their selected business via a pre-loaded form within Facebook. Lead Ads have been shown to be effective across verticals, with popular use cases in generating newsletter sign ups, event attendees, and seeding product discounts.