Good Data, Better Marketing Podcast
Tune in to see how top leaders across industries are powering their customer engagement strategies with a strong data foundation.
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Recent articles
What did you say to me? Instrumenting User Insights for your AI Copilot
Cultivating a symbiotic relationship between user insights and AI copilots, we delve into the art of instrumenting seamless collaboration for enhanced performance and user satisfaction.
Personalize the Patient Experience with Twilio Segment
Sharing the idea from our build-a-thon to incorporate ChatGPT with Twilio Segment to improve personalized user engagement.
Twilio Segment’s Databricks integration reaches general availability
Twilio Segment's Databricks integration achieves general availability, helping businesses unlock the full potential of their customer data and deliver personalized experiences at scale.
What is reverse ETL? A complete guide
Learn how reverse ETL helps businesses activate their data to drive better decision-making and greater operational efficiency.
Struggling to optimise advertising efforts post-cookies? This powerful tool integration may be the answer.
CDPs and DSPs helps businesses optimize advertising efforts, leveraging comprehensive customer profiles to inform real-time ad purchasing for more personalized, effective campaigns, and enhanced business growth in the competitive digital landscape.
Reengaging churned customers: 3 ways to win them back
We share how to win back lost customers and fortify customer retention with personalized campaigns, enhanced experiences, and effective loyalty programs in this essential guide to re-engagement.
4 things we learned at CDP Live 2024
At CDP Live 2024, we explored the role of data in shaping the future of customer experience, emphasizing the necessity and feasibility of intuitive, personalized, and data-driven CX.
Segment Profiles to the Edge for Real-time personalization
The integration of the Segment Edge SDK with Cloudflare Workers offers businesses a solution for achieving real-time web personalization, enabling dynamic customization of user interactions based on up-to-date data.
How to Activate Your Data (And Why You Need To)
An overview of data activation and why it's essential.
| Articles by topic
Customer Data & Analytics
Understand the needs of your customers by analyzing how they interact with your website, app, and product.
Reengaging churned customers: 3 ways to win them back
4 things we learned at CDP Live 2024
Engineers & Developers
Showcasing solutions and best practices of Segment engineers using some of our favorite tools.
Open Sourcing Backstage Plugins from Segment's IDP
What did you say to me? Instrumenting User Insights for your AI Copilot
Customer Data Platform
Best practices, tips, and tricks to help you harness the potential of your customer data platform.
Twilio Segment’s Databricks integration reaches general availability
Personalize the Patient Experience with Twilio Segment
Growth & Marketing
Give your customers the personalized marketing they want, and grow your business to scale.
How to Collect and Use First-party Data for Your Business
First-Party vs. Third-Party Data: Differences, Use Cases, & Tips
Identity Management
Learn how to build a complete view of the customer from data across multiple touchpoints.
Revolutionize your Marketing Campaigns with a new integration between Voice Intelligence and Segment’s Customer Data Platform to drive lead generation
Identity resolution: the definitive guide
Personalization
Best practices for using customer data to power customized, personalized user experiences.