Minicabster, a London-based cab company, realized that the campaign interaction data provided by their advertising, email, and social media platforms wasn’t enough to personalize their messages to each user. Instead, they wanted to incorporate data about how riders interacted with their app and website into these campaigns.
Today, a surprising 61% of marketers in the US still rely on basic batch and blast emails to communicate with their audience. Only 4% have “graduated” to marketing automation, or creating email campaigns based on the personal experience each user has in your product.
The mobile commerce (m-commerce) space has grown 42 percent annually for the past four years—more people are becoming comfortable spending money on their phones, and more retailers are investing in mobile to woo these small screen shoppers. But as the market grows, so does the competition for thumb space and user retention.
For the first couple years at Segment we solved most of our biggest business problems using regular ol’ gut instinct. Everyone was in constant conversation with our initial customers, so it was okay to use intuition to choose our pricing model or prioritize new features. But as we’ve grown, we needed a more analytical approach. About six months ago we started using SQL for…
Email is the unsung hero of user engagement. While Snapchat and Yo! may be fun and flashy, 77% of consumers still prefer to receive marketing messages via email, and no other channel even comes close.
Analyzing your behavioral data in a SQL database with tools like Segment Warehouses and Looker gives you a few key advantages: You can customize all of your analysis to match your individual business – like defining user sessionsbased on how people use your product. And, you can make sure that you’re accurately connecting anonymous and logged in users with a universal ID.
This post is the second in a three-part series from Looker, a Segment Warehouses partner, sharing strategies to solve common analytics conundrums. On to user sessions!
Our awesome customer, David Cook from Jut, graces the blog to tell us how he created an actionable product usage display with event tracking + Segment + Keen + LED lights. Read on!
We welcome Erin Franz, data analyst at Looker, to the Segment blog! This is the first post in her three part series sharing practical advice for common analytics conundrums: accurately identifying users, creating sessions for user activity, and event path analysis.
Today we welcome CEO and co-founder of Kahuna, Adam Marchick, to the Segment blog! Kahuna is a kick-A push notification and analytics tool that’s now available on Segment! Check out the docs to get started. Now, onto tips for building user-centric notficiations!
Like many startups, we’re experimenting with traction channels to discover what will drive our next stage of growth. But before we could test user acquisition, we had to answer an important question.
Janessa Lantz from RJMetrics – a Segment SQL partner – shares marketing and product tips for engaging, retaining and learning from your best customers.
Your analytics are only as good as the data you’re tracking. And deciding what to track is the hardest part about making your data useful. It’s overwhelming to create a tracking plan from scratch, so this article will give you a head start.
We welcome Derek Steer, CEO of Mode, to the Segment blog! Mode is a SQL integration partner and has created these open source queries so you can start learning ASAP. The best part? Their playbooks are tailor-made for the Segment SQL schema.
We welcome Harry Glaser, CEO of our SQL partner Periscope, to the Segment blog! Harry’s talking cross-database joins on the heels of our Amazon Redshiftlaunch. If you want to analyze behavioral data across platforms, and Excel won’t cut it, here are some tips to level-up your analytics game.
Last week, we announced new support for popular ecommerce platforms including Goodsie, a stylish store builder with neat customers like Church of Merch, The Boomcase, and Strolby. We sat down with Jonathan Marcus, founder and CEO of Goodsie, and Jeremy Mora, founder and CEO of Church of Merch, to learn more about how merchants are using Segment on the Goodsie platform.
Last week we announced new ecommerce plugins for online merchants to integrate analytics and marketing tools with zero code. Here’s a conversation with our platform partner at WooCommerce, Joel Bronkowski. He’s given us the inside scoop on WooCommerce, the Segment plugin, and why WooThemes follows the model build, measure, learn. Read on to learn more!