Whether sending an email campaign, A/B testing a product feature, or conducting funnel analysis, your teams need access to customer data they can trust.
Until now, many marketers and analysts have had trouble analyzing how videos impact their core revenue metrics. This is a big blind spot because more content is shifting to video, and videos are expensive to produce.
Segment provides the infrastructure you need to deliver your data from point A to point B. To earn your trust, we know you need as much transparency as possible into what happens with your data along the way. That’s why we’re launching two new features to help you get more visibility into your Destinations.
After building our own consent management solution, we learned how difficult it is to develop a tool that both meets the requirements of the GDPR and aligns with Segment’s approach to privacy. In particular, we needed a solution that was technically dependable, transparent, and easy for visitors to use, in addition to being compliant.
The best way to acquire, serve, and retain your customers is to better understand their interests and needs. You need to know which actions your customers have taken over the course of their relationship with your brand, no matter where these interactions happen. Ideally, each conversation should incorporate context from a customer’s past interactions. However, synthesizing…
When enforcement of the General Data Protection Regulation (GDPR) begins next month, EU residents will be able to exercise a number of rights that give them more control over their personal data. They can request access to their data, object to the processing of their data, or even ask for their personal data to be deleted altogether.
Most companies struggle to build a single source of truth for every interaction with their customers because they have data siloed in scores of different tools. Often, they don’t realize the full extent of an engineering investment to bring all of their data together until they embark on an infamous “data lake” project. Not anymore.
This post is a guest submission by one of our customers and friends at InVision. The InVision team’s clever use of Segment, combined with our partners ClearBrain and Clearbit, has led to some pretty advanced programmatic predictive models. We’re grateful they took the time to share how they did it in this writeup.
Your customers expect you to remember who they are, no matter where they interact with your company — whether through your mobile app, website, emails, ads, push notifications, live chats, in-store, or the support and sales team. To them, you are one brand, one company, and they are one person. They should be treated like one, and each conversation you have with them, no…
As part of our ongoing commitment to security, we are excited to announce support for Single Sign-On (SSO) and new user access levels.
We recently released version 4.3.0 of the Android library, making it easier for you to implement middlewares. Support for middlewares has been a part of our Android SDK in beta and used by hundreds of customers since May, and we are excited to promote the beta to a stable release.
Analytics insights are useless if they’re locked away in your BI platform.
Today we’re rolling out a major update to the Segment app, designed to clarify how your data flows through Segment.
In order to help you set up new Sources faster in the Segment platform, we’ve launched new functionality that enables you to copy Destination settings across your Sources. This is one of our most requested features, and our goal is to streamline how you configure Destinations in multiple Sources. For example, you might want your web and mobile data going to the same Mixpanel…
This week, we’ve shipped a few improvements to managing Destinations for warehouses within Segment to give you more visibility into and control of your data.
Selecting a new solution for your business can be a daunting process. What tools do you add to your short list? What’s a comparable tool to the one that you’re trying to replace? What does the UI actually look like? Finding the right information and ensuring it’s accurate can be an extremely time consuming process.
At Segment, we’re committed to ensuring you have complete visibility into what data you’re tracking through the platform. For example, we offer tools for visibility including the Debugger and Schema. With the Debugger, you can test calls in real-time, examine the full payload, and identify any tracking errors. With Schema, you can view a list all of the events, traits, and…
Today we’re launching Cross-Domain Analytics to help you understand how users browse across all your domains. We built Cross-Domain Analytics as an alternative to existing systems like Liveramp and BlueKai which use third-party cookies to tie users across domains. These are not only lossy by nature, but fundamentally violate users’ privacy by following them as they browse the…
Today, we’re excited to launch our newest integration from our partnership with Facebook, Facebook Offline Conversions. With the Segment and Facebook Offline Conversions integration, you can now understand how advertising on Facebook affects revenue in stores and other offline channels. Our integration enables a broad set of use cases, allowing you to understand the…
Smart web developers and marketers alike put an intense focus on optimizing site performance, and for a good reason. Each second a customer waits for your site to load will result in a 7% reduction in conversions! Many of you have asked us to help address this problem by removing a key instigator of increased network bandwidth from your sites—third-party libraries.
Today, we’re excited to announce the beta launch of a new Segment Source: Facebook Lead Ads. With Facebook, people provide their information to their selected business via a pre-loaded form within Facebook. Lead Ads have been shown to be effective across verticals, with popular use cases in generating newsletter sign ups, event attendees, and seeding product discounts.
Today, we’re excited to announce that our integration with BigQuery, Google’s low-maintenance cloud data warehouse, is out of beta! This makes BigQuery the latest addition to Segment Warehouses, the easiest way to analyze your customer data in SQL.
Today, we’re excited to announce Enrichment, a new integration category on the Segment platform that helps you deliver a highly personalized experience with every customer interaction. Our launch partner, Clearbit, has played a critical role in allowing us to scale 1:1 personalization at Segment, and we’re thrilled to have them on the platform.
Today we’re excited to announce a better way to measure your advertising campaign spend and funnel performance: Segment Sources for Facebook Ads and Google Adwords.
A customer data platform’s most important job is making the entire customer journey accessible across all the major touch points. Segment focuses on collecting 10 core customer data streams: mobile, web, server, offline, support, sales, email, marketing automation, advertisement, and payments. It’s fairly rare for us to see customers collect data from only one source. In fact,…