Introducing Protocols: Say goodbye to bad data

You can’t make informed decisions when you don’t trust your underlying data. Unfortunately, finding data mistakes is far too common for most companies. Whether your Order Completed event was accidentally implemented as OrdreCompleted or your products property was coded as a string instead of an array, you likely have spent time cleaning up your data set just to make it useful.…

Get more visibility into your customer data pipeline

Segment provides the infrastructure you need to deliver your data from point A to point B. To earn your trust, we know you need as much transparency as possible into what happens with your data along the way. That’s why we’re launching two new features to help you get more visibility into your Destinations.

How to build consent management into your site in less than a week

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After building our own consent management solution, we learned how difficult it is to develop a tool that both meets the requirements of the GDPR and aligns with Segment’s approach to privacy. In particular, we needed a solution that was technically dependable, transparent, and easy for visitors to use, in addition to being compliant.

Put your customers first with Personas

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The best way to acquire, serve, and retain your customers is to better understand their interests and needs. You need to know which actions your customers have taken over the course of their relationship with your brand, no matter where these interactions happen. Ideally, each conversation should incorporate context from a customer’s past interactions. However, synthesizing…

Snowflake is now available on Segment

Most companies struggle to build a single source of truth for every interaction with their customers because they have data siloed in scores of different tools. Often, they don’t realize the full extent of an engineering investment to bring all of their data together until they embark on an infamous “data lake” project. Not anymore.

Building predictive marketing campaigns with Segment

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This post is a guest submission by one of our customers and friends at InVision. The InVision team’s clever use of Segment, combined with our partners ClearBrain and Clearbit, has led to some pretty advanced programmatic predictive models. We’re grateful they took the time to share how they did it in this writeup.

Meet Personas, the next generation of the Segment platform

Your customers expect you to remember who they are, no matter where they interact with your company — whether through your mobile app, website, emails, ads, push notifications, live chats, in-store, or the support and sales team. To them, you are one brand, one company, and they are one person. They should be treated like one, and each conversation you have with them, no…

Copy Destination settings across your Sources

In order to help you set up new Sources faster in the Segment platform, we’ve launched new functionality that enables you to copy Destination settings across your Sources. This is one of our most requested features, and our goal is to streamline how you configure Destinations in multiple Sources. For example, you might want your web and mobile data going to the same Mixpanel…

Introducing the Destination Catalog

Selecting a new solution for your business can be a daunting process. What tools do you add to your short list? What’s a comparable tool to the one that you’re trying to replace? What does the UI actually look like? Finding the right information and ensuring it’s accurate can be an extremely time consuming process.

A new and improved Schema

At Segment, we’re committed to ensuring you have complete visibility into what data you’re tracking through the platform. For example, we offer tools for visibility including the Debugger and Schema. With the Debugger, you can test calls in real-time, examine the full payload, and identify any tracking errors. With Schema, you can view a list all of the events, traits, and…

Introducing Cross-Domain Analytics: Unify customer profiles across your brands

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Today we’re launching Cross-Domain Analytics to help you understand how users browse across all your domains. We built Cross-Domain Analytics as an alternative to existing systems like Liveramp and BlueKai which use third-party cookies to tie users across domains. These are not only lossy by nature, but fundamentally violate users’ privacy by following them as they browse the…

Introducing Segment and Facebook Offline Conversions

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Today, we’re excited to launch our newest integration from our partnership with Facebook, Facebook Offline Conversions. With the Segment and Facebook Offline Conversions integration, you can now understand how advertising on Facebook affects revenue in stores and other offline channels. Our integration enables a broad set of use cases, allowing you to understand the…

Take code off your site with new Connection Modes

Smart web developers and marketers alike put an intense focus on optimizing site performance, and for a good reason. Each second a customer waits for your site to load will result in a 7% reduction in conversions! Many of you have asked us to help address this problem by removing a key instigator of increased network bandwidth from your sites—third-party libraries.

Introducing Segment for Facebook Lead Ads

Today, we’re excited to announce the beta launch of a new Segment Source: Facebook Lead Ads. With Facebook, people provide their information to their selected business via a pre-loaded form within Facebook. Lead Ads have been shown to be effective across verticals, with popular use cases in generating newsletter sign ups, event attendees, and seeding product discounts.

Analyzing Segment’s Mobile API Traffic

A customer data platform’s most important job is making the entire customer journey accessible across all the major touch points. Segment focuses on collecting 10 core customer data streams: mobile, web, server, offline, support, sales, email, marketing automation, advertisement, and payments. It’s fairly rare for us to see customers collect data from only one source. In fact,…

Introducing the Native Mobile Spec

We’re incredibly excited to share that Segment’s customer data platform is now powering the analytics stack for over 3,000 mobile apps, including our friends at HomeAway, HotelTonight, Instacart, VSCO and DraftKings. Collectively, these apps have over 500 million downloads, and we’ve been poring over our data and conversations with these customers to build you something…

Faster Insights with Custom Dashboards for Segment Sources

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This week we launched Segment Sources — a new way to bring together all of your customer touch points into a single database. More than 11,000 developers and analysts already rely on Segment to help load data from their websites and mobile apps into their data warehouse for advanced analysis. Now you can add in brand new dimensions of the customer experience that happen…

Introducing Sources: Your Data, Together at Last

Most companies analyze what’s happening on their mobile apps and websites, but that’s only a sliver of the customer experience. Your customers aren’t just using your app—they’re also sending in support tickets, opening emails, talking with your sales team, tapping through your text messages, and more.

Building a Better Robot: Tracking and Analytics for Slack Bots

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In December 2015, Slack announced it would invest $80 million into Slack bot startups. This comes as no surprise for Slack’s 2 million daily active users, and bolsters its strategy to create an ecosystem of productivity and collaboration services. There are already over 4,000 Slack integrations (in addition to 150 official apps) which have over 2.2 million installs. The…

Mixpanel and Google Analytics: Debugging Reporting Discrepancies in Four Steps

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It’s common for teams to use multiple tools to understand how users interact with their product. Two very popular analytics tools are Google Analytics and Mixpanel. These tools compliment each other nicely since both offer slightly different analysis capabilities. But the potential downside of using two different tools is data discrepancies. That is to say, when data is…