Updates to the Segment API and New Integrations

You asked, and we listened! We’re happy to announce API updates and three new integrations for you to start using today. Read on to learn about updates to our querystring API, support for Google Analytics custom dimensions and metrics on mobile, multiple Webhooks, and Amazon S3 moving to our Growth Plan! Also, if you’re in the market for a new email marketing or marketing…

Check Out Our New Integrations

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From user testing to support and predictive analytics tools, check out the latest Segment integrations you can turn on with the flip of a switch! Read on to learn about Appboy, Appcues, Apptimize, Elevio, Framed, and Wootric.

New Integrations to Turn on Through Segment

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This month, we have a bunch of new integrations to showcase that you can start testing with the flip of a switch. Read on for the scoop on how you can use Autopilot, Indicative, Sendwithus, Blueshift and Salesforce Marketing Cloud (ExactTarget) for analytics and marketing automation.

13 Marketing Automation Tools & Who Should Use Them

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Marketing automation tools will make your life easier by, ya know, automating things. You don’t have to send a welcome email to every customer or follow up with folks who’re inactive individually. You can automate it. The tricky part is finding the right tool for you with a ridiculous number of options on the market.

A More Insightful Schema!

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A few weeks ago we introduced the Schema. We want the Schema to help you manage and organize the data you’re sending to Segment. To realize that goal, we’ve shipped a few additions that should give you more insight into what your events mean, and help you keep your plan clean!

Xplenty and JackDB Will Help You Get Your SQL On

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In November, we announced a brand new product, Segment SQL, that transforms and loads your customer behavioral data directly into a hosted database powered by Amazon Redshift. This means you can go directly from a track call on your website and mobile app, to a cross-platform relational database, without lifting a finger.

Segment SQL, powered by Amazon Redshift

Early this year we visited our customers in New York City and asked “what do you do with your raw analytics logs from Segment?” Five straight companies independently told us that a team of their best engineers were laboriously transforming and loading their raw Segment logs into Amazon Redshift.

Announcing Segment for Ecommerce

Our goal is to make collecting and routing analytics data easy so you don’t have to think about it. Rather than dealing with the minutiae of analytics implementation, pixels, and weird archaic javascript libraries, you should be able to spend time using your data to make your store better and get more customers.

The Ecommerce Analytics Story

Today, we announced new support for online retailers to get up and running with analytics in minutes. Our plugins for Magento, WooCommerce, WP eCommerce, and Goodsie ecommerce platforms let online merchants install Segment, and turn on any tool they want to use in seconds. And, our Ecommerce API sits underneath the plugins and works for any company that’s selling stuff online.

Custom Builds for Android!

We’re excited to announce that custom builds are now available on Android! Custom builds give you the power to chose which integrations get included in your application, minimizing your app’s total size, as you might have seen from our iOS library.