Introducing the Native Mobile Spec

We’re incredibly excited to share that Segment’s customer data platform is now powering the analytics stack for over 3,000 mobile apps, including our friends at HomeAway, HotelTonight, Instacart, VSCO and DraftKings. Collectively, these apps have over 500 million downloads, and we’ve been poring over our data and conversations with these customers to build you something…

Faster Insights with Custom Dashboards for Segment Sources

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This week we launched Segment Sources — a new way to bring together all of your customer touch points into a single database. More than 11,000 developers and analysts already rely on Segment to help load data from their websites and mobile apps into their data warehouse for advanced analysis. Now you can add in brand new dimensions of the customer experience that happen…

Introducing Sources: Your Data, Together at Last

Most companies analyze what’s happening on their mobile apps and websites, but that’s only a sliver of the customer experience. Your customers aren’t just using your app—they’re also sending in support tickets, opening emails, talking with your sales team, tapping through your text messages, and more.

Building a Better Robot: Tracking and Analytics for Slack Bots

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In December 2015, Slack announced it would invest $80 million into Slack bot startups. This comes as no surprise for Slack’s 2 million daily active users, and bolsters its strategy to create an ecosystem of productivity and collaboration services. There are already over 4,000 Slack integrations (in addition to 150 official apps) which have over 2.2 million installs. The…

Mixpanel and Google Analytics: Debugging Reporting Discrepancies in Four Steps

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It’s common for teams to use multiple tools to understand how users interact with their product. Two very popular analytics tools are Google Analytics and Mixpanel. These tools compliment each other nicely since both offer slightly different analysis capabilities. But the potential downside of using two different tools is data discrepancies. That is to say, when data is…

Introducing Warehouses: Web and Mobile Data to SQL in Minutes

It’s no secret that understanding your customers better will drive better product decisions. But getting the raw data on how customers interact with your web and mobile products has been a huge pain — leaving only the rich or the resource-rolling to be able to access their data in SQL. The rest of us have to deal with the constraints of out-of-the-box reporting tools.

Updates to the Segment API and New Integrations

You asked, and we listened! We’re happy to announce API updates and three new integrations for you to start using today. Read on to learn about updates to our querystring API, support for Google Analytics custom dimensions and metrics on mobile, multiple Webhooks, and Amazon S3 moving to our Growth Plan! Also, if you’re in the market for a new email marketing or marketing…

Check Out Our New Integrations

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From user testing to support and predictive analytics tools, check out the latest Segment integrations you can turn on with the flip of a switch! Read on to learn about Appboy, Appcues, Apptimize, Elevio, Framed, and Wootric.

New Integrations to Turn on Through Segment

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This month, we have a bunch of new integrations to showcase that you can start testing with the flip of a switch. Read on for the scoop on how you can use Autopilot, Indicative, Sendwithus, Blueshift and Salesforce Marketing Cloud (ExactTarget) for analytics and marketing automation.

13 Marketing Automation Tools & Who Should Use Them

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Marketing automation tools will make your life easier by, ya know, automating things. You don’t have to send a welcome email to every customer or follow up with folks who’re inactive individually. You can automate it. The tricky part is finding the right tool for you with a ridiculous number of options on the market.

A More Insightful Schema!

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A few weeks ago we introduced the Schema. We want the Schema to help you manage and organize the data you’re sending to Segment. To realize that goal, we’ve shipped a few additions that should give you more insight into what your events mean, and help you keep your plan clean!