We’re incredibly excited to share that Segment’s customer data platform is now powering the analytics stack for over 3,000 mobile apps, including our friends at HomeAway, HotelTonight, Instacart, VSCO and DraftKings. Collectively, these apps have over 500 million downloads, and we’ve been poring over our data and conversations with these customers to build you something…
This week we launched Segment Sources — a new way to bring together all of your customer touch points into a single database. More than 11,000 developers and analysts already rely on Segment to help load data from their websites and mobile apps into their data warehouse for advanced analysis. Now you can add in brand new dimensions of the customer experience that happen…
Most companies analyze what’s happening on their mobile apps and websites, but that’s only a sliver of the customer experience. Your customers aren’t just using your app—they’re also sending in support tickets, opening emails, talking with your sales team, tapping through your text messages, and more.
In December 2015, Slack announced it would invest $80 million into Slack bot startups. This comes as no surprise for Slack’s 2 million daily active users, and bolsters its strategy to create an ecosystem of productivity and collaboration services. There are already over 4,000 Slack integrations (in addition to 150 official apps) which have over 2.2 million installs. The…
It’s common for teams to use multiple tools to understand how users interact with their product. Two very popular analytics tools are Google Analytics and Mixpanel. These tools compliment each other nicely since both offer slightly different analysis capabilities. But the potential downside of using two different tools is data discrepancies. That is to say, when data is…
It’s no secret that understanding your customers better will drive better product decisions. But getting the raw data on how customers interact with your web and mobile products has been a huge pain — leaving only the rich or the resource-rolling to be able to access their data in SQL. The rest of us have to deal with the constraints of out-of-the-box reporting tools.
To help you get your hands on more mobile integrations faster, last week we launched a new mobile platform that lets partners build their own bundled mobile integrations for Segment.
This is the second part of “Make Data Actionable: Embed Product Usage Data into Salesforce”. We’ll dive into building custom Zendesk apps for our success team to improve resolution time and keep our customers happy.
As mobile user acquisition costs skyrocket, push notifications are becoming a key strategy to keep your users engaged past the install. However, choosing a push notification tool can be a job of its own.
Our mission is to give you the power to send data to new tools with the flip of a switch. Giving you visibility into what happens after you flip that switch is critical. So, as of today, any errors returned from our 90 server side integrations are visible in your debugger!
You asked, and we listened! We’re happy to announce API updates and three new integrations for you to start using today. Read on to learn about updates to our querystring API, support for Google Analytics custom dimensions and metrics on mobile, multiple Webhooks, and Amazon S3 moving to our Growth Plan! Also, if you’re in the market for a new email marketing or marketing…
We’re excited to welcome ClientSuccess, Natero, Parse.ly, Ramen and Webtrends to Segment. If you’re looking for a new tool in customer success or analytics, read on to learn what they can do!
From user testing to support and predictive analytics tools, check out the latest Segment integrations you can turn on with the flip of a switch! Read on to learn about Appboy, Appcues, Apptimize, Elevio, Framed, and Wootric.
Note: Some of the features explained in this blog post have been deprecated. Tracking Plan is now called Schema and will only show data that Segment has received. The planning of new traits via the UI is no longer available.
We’re excited to introduce the ability to view event properties the Schema.
The debugger has always given you insight into exactly what data you’re sending (in pretty and raw form), but it can be tricky to catch the event you’re looking for if your app has a lot of traffic. Not anymore!
This month, we have a bunch of new integrations to showcase that you can start testing with the flip of a switch. Read on for the scoop on how you can use Autopilot, Indicative, Sendwithus, Blueshift and Salesforce Marketing Cloud (ExactTarget) for analytics and marketing automation.
If you’re just getting started with your tracking plan, it can be tough to know what data to collect. With our new event catalog, you don’t have to start from scratch. You can add common events to your plan super quickly.
Marketing automation tools will make your life easier by, ya know, automating things. You don’t have to send a welcome email to every customer or follow up with folks who’re inactive individually. You can automate it. The tricky part is finding the right tool for you with a ridiculous number of options on the market.
Many of you have asked for a way to filter specific events from being sent to specific integrations. The answer is here: event filtering in Schema!
No matter what scale app you’re working on, keeping track of user activity is critical to its success. Segment helps you collect data about what your users are doing, then visualize and manipulate that data with integrations for analytics, marketing, and more.
A few weeks ago we introduced the Schema. We want the Schema to help you manage and organize the data you’re sending to Segment. To realize that goal, we’ve shipped a few additions that should give you more insight into what your events mean, and help you keep your plan clean!
Last week, we put together a little event called Analytics for Good where Watsi, an awesome nonprofit that funds health care for people around the world, opened up their Segment SQL data for our partners to explore.
This week we’re very excited to share a brand new part of Segment with you: the Schema. It’s the easiest way to organize and manage all of your customer data.
At Segment, we help companies record and manage their customer data. Our API has three basic methods: identify, track, and page/screen. These methods describe facts about customers. We often get asked why we don’t support recording sessions, and the short answer is that sessions aren’t facts, they’re stories.