Our Optimizely Integration is Here!

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Optimizely has been our most requested integration by far, and today I’m happy to announce that it has finally arrived! With the flip of a switch, you can send your events and revenue directly to Optimizely, and we’ll also sync your Optimizely data back to all of your other Segment integrations!

Welcoming Heap Analytics

Three days ago, our friends at Heap Analytics unveiled their new approach to analytics on Hacker News. HN loved it, and people asked us when we’re adding support for Heap. Today we’re happy to announce that Heap is available immediately via Segment.

The Future of Analytics.js

Right before Christmas we launched analytics.js on HackerNews and the support has been tremendous! In just 24 hours the repo broke 1,000 Github stargazers, and since then the community has helped us add new integrations. But we’re just getting started, and we’re super excited to share an even easier way to integrate analytics with you.

Three New Integrations

We launched with 6 analytics providers integrated on Monday. Today we’re announcing 3 new integrations! Many thanks go to Klaviyo, Hubspot and GoSquared for jumping on it and integrating practically overnight.