We work to improve Segment every day. We’re always releasing new features and integrations, updating our product, and publishing new guides on innovative ways to get the most out of your data. Here’s an account of what we did in January.
Today, we’re excited to announce the beta launch of a new Segment Source: Facebook Lead Ads. With Facebook, people provide their information to their selected business via a pre-loaded form within Facebook. Lead Ads have been shown to be effective across verticals, with popular use cases in generating newsletter sign ups, event attendees, and seeding product discounts.
Today, we’re excited to announce that our integration with BigQuery, Google’s low-maintenance cloud data warehouse, is out of beta! This makes BigQuery the latest addition to Segment Warehouses, the easiest way to analyze your customer data in SQL.
Today, we’re excited to announce Enrichment, a new integration category on the Segment platform that helps you deliver a highly personalized experience with every customer interaction. Our launch partner, Clearbit, has played a critical role in allowing us to scale 1:1 personalization at Segment, and we’re thrilled to have them on the platform.
At Segment, focus is one of our four core values. But it was difficult for team members to focus in the office, so in June we ran an internal team survey about what helps and hurts focus. The results showed that “chatter and noise” was one of the biggest culprits for distraction around the office. “Slack group channels” came in second.
Giving is changing. Gone are the days when you have to write a check and cross your fingers. Technology is enabling a new breed of nonprofits to make giving more transparent, efficient, and delightful.
We’ve been longtime admirers of Google’s efforts to speed up the internet: everything from SPDY to Chrome to Google Fiber. Google has invested heavily in making the internet a better, faster place for billions of people across the world.
Today we’re excited to announce a new wave of email Sources. You can now use Segment to collect and analyze email events like Email Opened and Email Link Clicked from eight popular email providers: ActiveCampaign, Mailjet, Customer.io, Vero, Klaviyo, Iterable, Drip, and Nudgespot.
We’re incredibly excited to share that Segment’s customer data platform is now powering the analytics stack for over 3,000 mobile apps, including our friends at HomeAway, HotelTonight, Instacart, VSCO and DraftKings. Collectively, these apps have over 500 million downloads, and we’ve been poring over our data and conversations with these customers to build you something new: the Native Mobile Spec.
The online clothing retailer Trunk Club burst on the scene in 2009 with a breakthrough idea. It employed personal shoppers to give incredibly customized, professional shopping experiences. Customers expressed personal preferences through the company’s mobile app and its website, then shoppers selected a tailored wardrobe, or trunk, for the clients to explore.
This week we launched Segment Sources — a new way to bring together all of your customer touch points into a single database. More than 11,000 developers and analysts already rely on Segment to help load data from their websites and mobile apps into their data warehouse for advanced analysis. Now you can add in brand new dimensions of the customer experience that happen outside of your product in other cloud services like sales calls, support tickets, texts, payments and more.
Most companies analyze what’s happening on their mobile apps and websites, but that’s only a sliver of the customer experience. Your customers aren’t just using your app—they’re also sending in support tickets, opening emails, talking with your sales team, tapping through your text messages, and more.
Success Engineers play a critical role at Segment. They are our front line, answering customer questions as quickly and thoroughly as possible. The team is so important that Peter, our CEO and the original Success Engineer, does a monthly rotation in Success to stay connected to customer questions and problems.
We’re thrilled to announce that Tido Carriero is joining Segment as our VP of Engineering! He’s going to be focused on hiring and developing engineers as we rapidly scale our team in the coming months and years.
It’s no secret that understanding your customers better will drive better product decisions. But getting the raw data on how customers interact with your web and mobile products has been a huge pain — leaving only the rich or the resource-rolling to be able to access their data in SQL. The rest of us have to deal with the constraints of out-of-the-box reporting tools.
Today, we’re excited to share Analytics Academy—a helpful guide to becoming an analytics expert. You’ll start with the basics of how to think about analytics and level up into when is the right time to consider SQL, and more!
Our mission is to give you the power to send data to new tools with the flip of a switch. Giving you visibility into what happens after you flip that switch is critical. So, as of today, any errors returned from our 90 server side integrations are visible in your debugger!
Michael comes to us after studying CS at University of Michigan, and then deciding not to go back for his senior year (like some founders we know…). He originally found Segment after we partnered with Watsi, and decided he liked the cut of our jib. And we couldn’t be more glad he did!
Today we have some exciting news to share! Segment has raised $27 million in Series B funding led by Thrive with Accel, Kleiner Perkins, and Jon Winkelried. We’ve come a long way from four guys in an apartment, and we still have a long way to go!
You asked, and we listened! We’re happy to announce API updates and three new integrations for you to start using today. Read on to learn about updates to our querystring API, support for Google Analytics custom dimensions and metrics on mobile, multiple Webhooks, and Amazon S3 moving to our Growth Plan! Also, if you’re in the market for a new email marketing or marketing analytics tool, check out ActiveCampaign, Interstate Analytics and Threads by SendGrid.
At Segment we truly believe design is a required ingredient in great products. We have a small, tight-knit team of designers at Segment, but we’re looking to expand the ranks. So this year we’re joining Bridge. Bridge is a professional development program for designers that takes place each year and aims to bring the best designers together with the best startups.
I’m extremely excited to welcome Francisco Alberini to Segment as a Success Engineer. He’ll be joining our Product Success team and is ready to make all of our customers feel like rockstars while using Segment.
From user testing to support and predictive analytics tools, check out the latest Segment integrations you can turn on with the flip of a switch! Read on to learn about Appboy, Appcues, Apptimize, Elevio, Framed, and Wootric.
We’re growing the design team at Segment and we’re happy to welcome Carolann to the team. Carolann will be working as a product designer and improving the user experience of Segment in every little corner. She will be the driving force behind a lot of the new features you’ll see in the next few months.
Good news! Arpitha Timmaraju is joining the Segment team as our first Analytics Architect. She’ll be helping design best practices here at Segment and make sure they are available for all our wonderful customers. That’ll include answering support questions, writing help articles, and meeting with our Business plan customers to chat about best practices.
Note: Some of the features explained in this blog post have been depreciated. Tracking Plan is now called Schema and will only show data that Segment has received. The planning of new traits via the UI is no longer available.
We couldn’t be more excited to welcome Stephen to the Segment team. Stephen hails from Sunny Fremont California and is one of the few native Bay Residents here at Segment. He joins us after a successful 5 years with WePay, where he wore many hats helping guide customers find economical solutions that fit their businesses best.
The debugger has always given you insight into exactly what data you’re sending
(in pretty and raw form), but it can be tricky to catch the event you’re looking
for if your app has a lot of traffic. Not anymore!
We are happy to welcome Thomas Foley to the Segment family. Thomas has joined as one of our newest Growth managers. He will be helping companies understand and attain the joys of using Segment at its highest levels. Thomas joins us with experience in SaaS from Jumio as well as experiences in starting his own entrepreneurial SaaS endeavors.
This month, we have a bunch of new integrations to showcase that you can start testing with the flip of a switch. Read on for the scoop on how you can use Autopilot, Indicative, Sendwithus, Blueshift and Salesforce Marketing Cloud (ExactTarget) for analytics and marketing automation.
If you’re just getting started with your tracking plan, it can be tough to know what data to collect. With our new event catalog, you don’t have to start from scratch. You can add common events to your plan super quickly.
Brantley joins Segment as a Success Engineer. He’s an amazing guy and has already been helping Segment users get setup and running smoothly. Most days he fuels up on Soylent and coffee before solving tough questions from our customers and partners.
A few weeks ago we introduced the Schema. We want the Schema to help you manage and organize the data you’re sending to Segment. To realize that goal, we’ve shipped a few additions that should give you more insight into what your events mean, and help you keep your plan clean!
At Segment, we help companies record and manage their customer data. Our API has three basic methods: identify, track, and page/screen. These methods describe facts about customers. We often get asked why we don’t support recording sessions, and the short answer is that sessions aren’t facts, they’re stories.
In November, we announced a brand new product, Segment SQL, that transforms and loads your customer behavioral data directly into a hosted database powered by Amazon Redshift. This means you can go directly from a track call on your website and mobile app, to a cross-platform relational database, without lifting a finger.
Nathan comes to Segment after being the first engineer at
HackReactor. He’s spent time doing everything
from running their infrastructure to teaching new students the finer points of
Hailing from the Emerald Isle, Frank Higgins joins Segment after an incredibly successful career at Twilio, where his deep technical depth helped him find smart, fair and economical options for customers.
Early this year we visited our customers in New York City and asked “what do you do with your raw analytics logs from Segment?” Five straight companies independently told us that a team of their best engineers were laboriously transforming and loading their raw Segment logs into Amazon Redshift.
We’re super excited to welcome and introduce you to Laylee! As our Office Manager and newest addition to the People Team, she’s handling all the office operations that keep Segment afloat. We’d definitely be a big ol’ mess without her.
With our list of partners growing to over 100 these days, Sam has joined Segment to lead our partnership efforts! Sam is also a key member of our goofy and subversive Australian contingent. Back in Australia he was a founder at Feedback Loop and Local Gadgets, and he’s stoked to take on the challenge of helping us work faster, better, stronger with all of our partners.
Today we have some exciting news to share with you! Segment has raised a $15 million Series A from Accel, Kleiner Perkins and e.ventures. This new funding means we get to invest heavily in our mission: making your customer data a joy to use!
At Segment, we believe you should be able to use your data effortlessly, no matter where that data is collected – your website, your mobile app, your TV streaming service, and now your smartwatch app, too!
We’re excited to announce that Steven Miller has joined the Segment team as a success engineer. If you’ve sent us a note recently, you’ve probably already heard from him! Steven likes to build things, make them better, and help other people do the same. You guessed it - he’s a perfect fit for the success team.
Andy is our newest addition to the success engineering team and has been hard at work making customers happy. With experience ranging from Citibank to Twilio, Andy is well versed in both business and tech. Another perfect fit for the Segment team!
It’s our pleasure to welcome Chris Surdi to the sales team! A seasoned closer and entrepreneur, Chris comes to us from Braintree. He’s been busy learning how Segment makes engineers and marketers’ lives much easier, and is ready to hit the ground running to help Segment grow.
We’re excited to announce that custom builds are now available on Android! Custom builds give you the power to chose which integrations get included in your application, minimizing your app’s total size, as you might have seen from our iOS library.
Our first teammate with a badass Southern accent, Garrett Johnson joins us as a backend engineer. He hails from the beautiful town of Charlotte, North Carolina and has already shipped key improvements to our data ingestion and logging infrastructure!
We couldn’t be more excited to welcome Chris Sperandio to Segment as our first success engineer! Chris loves nothing more than helping people. You may have already met him replying to support tickets, squashing bugs and making customers’ lives easier. Chris has great experience in digital media, analytics and web development, and has been an advocate of Segment since our humble beginnings.
This week, we’re welcoming Becky to our customer success team! She’ll be working closely with our enterprise customers, giving advice on the latest and greatest tools and making sure we’re providing top notch service.
JD joins Segment as the latest addition to our sales team! He’s been helping companies learn how Segment works and getting people up and running. After we close a deal, we ask JD to take a look at the contract, because he has a J.D.! He joins us from the world of corporate law, and is excited to get his hands dirty in the startup scene.
Diana is Segment’s first marketer, and an awfully brave soul, because Segment is brutally difficult to explain! She’s been talking with customers, writing case studies, and consolidating our messaging into beautiful, clear prose. She joins us from the world of PR, and will be leading a bunch of exciting product launches coming up!
Lance is joining as a frontend engineer! So far he’s been hard at work building new analytics.js integrations like Bronto, Rockerbox, Bing Ads and ShareASale. He’s also vastly improved analytics.js itself so that we can deliver more integrations, faster!
Hello Bar is a free optimization tool that allows you to show the right message at the right time to your website visitors. We’ve made it easy to load your hello bar through Segment - all you need is your API Key!
This is quite a late posting, since Julian has been building all kinds of things here since the beginning of January! Most visibly, he built the new real-time debugger, and has been writing about the technology under the hood. He’s got some new stuff cooking that we’ll be ready to announce soon!
This is a super late posting: Amir has been shipping dozens of integrations and is already responsible for analytics.js (which runs on hundreds of millions of computers every month), the CDN and large parts of our API endpoint infrastructure.
On April 7th (yesterday), a new zero-day vulnerability in OpenSSL was revealed, dubbed the “Heartbleed“ exploit. It allows the attacker to read a random 64-kilobyte section of memory from any server accepting SSL connections with a compromised version of OpenSSL. We’ve patched the vulnerability in our service and taken steps to avoid further information leakage.
This is the first part of a series about our newest feature: the live debugger! Here is how we used the new Server-Sent Events standard to implement the real-time stream that helps you debug all of the calls going through our servers.
One of the most popular logging libraries for node.js is Winston. Winston is a great library that lets you easily send your logs to any number of services directly from your application. For lots of cases Winston is all you need, however there are some problems with this technique when you’re dealing with mission critical nodes in a distributed system. To solve them we wrote a simple solution called Yet-Another-Logger.
Today we’re announcing support for Curebit! If you’re an e-commerce company, Curebit can help you get more social referrals and drive them to purchase. They can help you set up a referral program that drives people to share your e-commerce site with friends, then help you measure results and tune the system.
Today we’re also announcing support for Bronto. Bronto is a marketing automation tool for e-commerce, letting you send triggered emails to your customers based on how they behave. This can be a clutch way to convert potential customers who abandoned their shopping cart just before checkout.
We’re finally announcing an integration with Lucky Orange! Lucky Orange is an analytics tool focused on qualitative data. It gives you visitor heatmaps, visitor polls, visit recordings, and live chat. Here’s a quick demo of how their screen recordings can help you capture problems with your site:
We’re happy to announce the release of Segment organizations. You can now group multiple Segment projects under one organization, invite as many teammates as you want, and manage all your account settings and billing in one place. Organizations are perfect for startups and large companies alike.
TJ comes to us after building a bunch of badass real-time stuff with the CloudUp crew. At Segment he’ll be heading up our Victoria office, aka taking control of as many coffee shops in the greater Canada area as possible.
Jake comes to Segment after running his own wildly successful analytics consultancy, Dirty Analytics, where he helped companies integrate analytics tools and analyze their data, oftentimes with Segment!
We added a new Segment integration: Spinnakr! Spinnakr shows you the top traffic spikes for your website in a crazy simple layout. Then, you can display targeted messages directly on your website to these specific people to increase your conversion.
We added a new Segment integration: Inspectlet! Inspectlet lets you see eye-tracking heatmaps, screen recordings of visitor sessions, and real-time analytics. That sounds pretty cool, but what does all this mean for you?
Wow, we’ve been so focused and busy (productive!) over the last few months that we forgot to tell you about all the new integrations you can now add to your arsenal! You might have noticed them popping up out of the blue. In upcoming blog posts, we’ll show you how to best use each one:
One of the biggest benefits to switching to Segment is that you’re no longer locked-in to any single analytics tool. Today, we’re taking that one step farther. Our new Webhooks integration lets you get your raw data in real-time, anywhere you want!
Optimizely has been our most requested integration by far, and today I’m happy to announce that it has finally arrived! With the flip of a switch, you can send your events and revenue directly to Optimizely, and we’ll also sync your Optimizely data back to all of your other Segment integrations!
Our friends at Outbound believe that automated messages should be plumbing, not rocket science. They can help you instantly turn your analytics events into sms, push, voice, or email product notifications. Today, we’re excited to announce them as our newest integration!
We’re happy to announce that we just released our newest premium service: our Omniture integration. Omniture is the premier E-Commerce tool for tracking user behavior, and it’s used by tons of large businesses worldwide.
Three days ago, our friends at Heap Analytics unveiled their new approach to analytics on Hacker News. HN loved it, and people asked us when we’re adding support for Heap. Today we’re happy to announce that Heap is available immediately via Segment.
Ever since we launched our first six server-side analytics libraries, we’ve been getting mobbed by requests for a PHP library and a WordPress plugin. Well, I’m happy to say that we’ve added support for both. Now you can use the same, clean API in even more places!
Today we’re happy to announce that we’ve just released another premium add-on: our Marketo integration. Marketo is a popular lead-nurturing and lead management system. It helps you keep track of all your leads, syncs them with Salesforce, and keeps your users engaged with in-depth marketing compaigns.
Right before Christmas we launched analytics.js on HackerNews and the support has been tremendous! In just 24 hours the repo broke 1,000 Github stargazers, and since then the community has helped us add new integrations. But we’re just getting started, and we’re super excited to share an even easier way to integrate analytics with you.
We launched with 6 analytics providers integrated on Monday. Today we’re announcing 3 new integrations! Many thanks go to Klaviyo, Hubspot and GoSquared for jumping on it and integrating practically overnight.