Josephine Liu, Sherry Huang on June 9th 2021

Our latest feature, Journeys, empowers teams to unify touchpoints across the end-to-end customer journey.

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Ian Storm Taylor on May 15th 2013

Optimizely has been our most requested integration by far, and today I’m happy to announce that it has finally arrived! With the flip of a switch, you can send your events and revenue directly to Optimizely, and we’ll also sync your Optimizely data back to all of your other Segment integrations!

Unlock your A/B test data!

A/B tests are an extremely powerful way to figure out what works and to improve your business. And if you know which variation of your A/B test a user has seen, you can use that to create super-targeted campaigns or dive deeper into the effects of the test.

The good news is, our Optimizely integration makes that incredibly easy. Whenever a user is exposed to one of your Optimizely experiments, we’ll record which experiment they saw, and send that data to the rest of your analytics tools.

That way, no matter which tool you’re using, you’ll always have access to your A/B test data.

That means you can easily:

  • Create segments in your Mixpanel or KISSmetrics reports depending on the specific variation of an experiment the user saw.

  • Send targeted newsletters from, Vero, userfox, or any of our other email tools depending on which variation the user saw.

  • Trigger targeted surveys with our Qualaroo integration depending on which variation of your experiment the user is currently seeing!

And since we add new integrations every week, the possibilities will only continue to grow :)

It’s the easiest integration yet!

Optimizely is slightly different than our integrations because you always want it to load synchronously on your page, so that your visitors never see a flash before your experiments kick in.

Because of that, you don’t need to enter any settings to turn on our Optimizely integration. Just flip the switch, leave your Optimizely snippet embed on your site and we’ll start routing your track calls to Optimizely in addition to your other analytics services.

If you’re tracking revenue as well, we’ve added support for Optimizely’s revenue API, so all of your revenue calls with start flowing right into Optimizely as well. That way you can see if your A/B tests are actually are affecting your most important metric!

To see how all of that works, check out our Optimizely integration docs.

I’m really excited to see what you folks do with all of the possibilities our Optimizely integration opens up! If you come up with anything crazy awesome, be sure to let us know at

Ilya Volodarsky on May 13th 2013

Our friends at Outbound believe that automated messages should be plumbing, not rocket science. They can help you instantly turn your analytics events into sms, push, voice, or email product notifications. Today, we’re excited to announce them as our newest integration!

When you send an event to Segment:

You can use Outbound to send an email, text, push, or voice notification to you or the customer - all without writing any code! Better yet, you can keep using your current providers, like SendGrid, Twilio, or Urban Airship, so there’s no switching costs.

Here’s the other cool thing: Outbound gives you a unified view of all the messages that you send to each customer across all channels so you can see what the experience is like for them.

We use Outbound to send ourselves texts every time a user does something that makes us happy, like entering a credit card.

Outbound is in free private beta. Sign up for their service here, and then simply toggle it on in the Segment integrations page.

Peter Reinhardt on April 26th 2013

We added a new Segment integration: Perfect Audience!

Perfect Audience is a retargeting ad platform. Retargeting is brilliant by itself: advertise to users who looked at your product, but didn’t yet buy.

Perfect Audience specializes in retargeting ads on Facebook, but they do the rest of the web as well.

If you’re looking for a retargeting solution, Perfect Audience is a fresh new advertising channel, and claims their customers get 10x ROI. Definitely worth checking out, and even comes with a free trial!

Peter Reinhardt on April 24th 2013

Today we’re announcing support for BugHerd!

It’s hard to keep track of bugs, but it’s a lot easier if you keep track of them on your site.

BugHerd is a simple issue tracker that shows your bugs in your workflow. Their sidebar pops up whenever you’re on your own site, giving you fast, contextual access to your TODOs and bug reports:

If you’ve been frustrated with other issue trackers, BugHerd is a fresh take on an old problem. To give BugHerd a try, pop over to your Segment integrations page and toggle it on.

Peter Reinhardt on April 23rd 2013

Today we’re excited to announce support for Pingdom Real User Monitoring! Pingdom released the service from beta less than two weeks ago.

Pingdom’s Real User Monitoring lets you see exactly how long your pages take to load from your users perspective. They capture timing information about network, DNS lookup and frontend rendering time. They even capture geographic information to show you where in the world your site is slowest.

How can you speed up your site?

As soon as we rolled out the Segment Pingdom RUM integration, we turned it on for ourselves, and honestly I was surprised by what we saw!

See I thought our site was pretty fast, and indeed, it loads in under 3 seconds across the United States and Canada. What I didn’t realize is that we were so slow (10+ seconds!) for some of our customers in Asia and Europe.

In retrospect it’s obvious why: our servers are based in the AWS Oregon datacenter, so we’re slow for the other half of the world. We’ve started looking into Cloudflare as a way to speed up our site in distant countries. Our hope is this will significantly reduce our long-tail load times:

We’ll follow up with post-Cloudflare results soon. In the meantime, head over to your Segment integration page and flip on Pingdom Real User Monitoring. Let’s make the web faster!

Calvin French-Owen on April 15th 2013

We’re happy to announce that we just released our newest premium service: our Omniture integration. Omniture is the premier E-Commerce tool for tracking user behavior, and it’s used by tons of large businesses worldwide.

By turning on the integration in Segment, all of the events you track through our API will be sent directly to Omniture as well! No code changes. That means you can replace your complicated Omniture implementation with the same clean analytics API we support everywhere else.

Instead of your usual…

… you can use our simple, readable API to send events straight to Omniture that other humans can understand:

We’ve simplified the approach to tracking the rest of your data, so we’re really happy to bring you the simplest Omniture API out there!

You can check it out on our Omniture integration page, or flip on the integration today from your project’s integrations page.

Update: Omniture is now a part of Adobe. To learn more about Segment’s Adobe Analytics integration, check out our docs.

PS. Coming up next in June, we’ll be adding support for Eloqua and Webtrends, so stay on the lookout! And if you’re interested in either of those integrations get in touch.

Peter Reinhardt on March 26th 2013

Qualaroo is a survey tool that helps you “understand and address the real issues that prevent conversions”. We’re excited to announce that the Qualaroo integration on Segment is now available.

Normal analytics can show you conversion rates, but that’s only half the answer. You need to know why users aren’t converting! That’s where Qualaroo comes in. When a user is about to drop out of your conversion funnel, Qualaroo lets you pop up a survey and ask them a question.

If you’re trying to improve a particular part of your app, there’s no better way than asking users right when they’re trying to use it. For example, we want to make our Segment setup flow as smooth as possible, so we’ve started using Qualaroo to ask our users “Are you stuck setting up?”

This’ll make our setup flow better and better as we hear everyone’s feedback.

To try Qualaroo on your own site, head over to your Segment integrations page and drop in your Qualaroo API keys. Qualaroo even has a free trial, so give it a spin.

Ilya Volodarsky on March 25th 2013

Three days ago, our friends at Heap Analytics unveiled their new approach to analytics on Hacker News. HN loved it, and people asked us when we’re adding support for Heap. Today we’re happy to announce that Heap is available immediately via Segment.

What is Heap?

Heap automatically captures every user action in your web app and lets you measure it all. Clicks, form submissions, page views, and more.

If you forget to add an analytics.track to a specific event, Heap will automatically capture it and let you see how many times the event was raised, and by whom.

This is significant for users who don’t have time to instrument their entire web app or those that simply don’t know to code. Just toggle on Heap in Segment, and you can have event tracking immediately without further API instrumentation.

Use Case: Blog Clickthrough

Three weeks ago, a blog article I wrote was submitted to Hacker News. The response was outstanding, and 13,000 people read it over a period of two days.

I was really interested to see how many people clicked through from my blog to Segment, via a link on the right.

I couldn’t use Google Analytics because document.referrer is dropped by modern browsers when navigating from an http site to an https site. I would have to capture the link using javascript on my blog.

However, I had forgotten to instrument the link:

Luckily, I had Heap on my blog. I was amazed to find it automatically captured the outbound clicks on the link.

Now I know there were 628 clicks, meaning roughly 5% of people that read the article clicked through to Segment.

Thank you Heap!

To try out this great tool, just toggle it on in your Segment integrations page, and let us know what you find!

Peter Reinhardt on March 22nd 2013

Our goal at Segment is to give you push-a-button easy access to the latest and most powerful analytics tools.

So today we’re announcing integrations with 8 more services that span four categories of tools. Here’s the skinny on how you can use these new additions to improve your business.

Customized Event Tracking


Bitdeli is a custom analytics solution that lets you record arbitrary event data and then display it in dashboard “cards” that exactly fit your needs:

It’s a good solution for custom dashboards and personalized heads up displays.

Keen IO

Keen IO is an API for custom analytics. If your customers need to visualize usage data like “How many people viewed my store?” or “How long did people spend watching my video?”, then Keen IO can help you build these analytics features directly into your application.

They handle the hard parts of storing and querying the data.

Chat and Messaging

Talking to your customers is incredibly important (see our latest academy lesson!) We seriously can’t recommend this category enough. Luckily, there’s plenty of great services to choose from.


LiveChatInc is a chatbox for your website. Here’s what their customer Media Temple had to say:

“LiveChat is often our main contact point with customers, and it’s been working out great for us.” — Media Temple


SnapEngage is also a chatbox for your website. SEOmoz said this:

“SnapEngage allows us to help our customers at the most important part of the sales funnel, in real-time. If there’s questions, feedback or praise, we’re always there to help with SnapEngage.” — Andrew, Dir of Bizdev @ SEOmoz



HitTail is a search engine keyword analyzer. It looks at search keyword traffic to your site and recommends long tail keywords to target through blog content, advertisements, external links, etc. If you’re trying to actively drive more organic search traffic, this is a very interesting tool.

User Analytics


Woopra is a dark horse entry in the real-time customer analytics space. Their individual User Profile view integrates tightly with Salesforce, they have a real-time dashboard similar to Chartbeat and GoSquared, and they even dive into retention analytics. If you’re looking for an alternative to Mixpanel or KISSmetrics, check out Woopra and let us know what you think!


FoxMetrics is a new customer analytics service. They let you track Key Performance Indicators like Conversion Rates, “Days to Purchase” or “Sales Last Week”.


USERcycle is another new customer analytics service that offers a full combination of cohort metrics, split testing and lifecycle messaging. We haven’t had a chance to use them yet, but the team includes Ash Maurya and is advised by Eric Ries — two great minds in the Lean Startup movement.

Our goal in coming weeks is to let you know about new integrations sooner, so stay tuned on the blog. We have a bunch of awesome new services coming your way!

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