Today we welcome FullStory, an analytics application for understanding the customer experience, to the Segment platform.

FullStory delivers video playback sessions of how people interact with your product. You can also chose a specific interaction, like “Signed Up” or “Purchased Product,” and watch sessions for users that took those actions. Alongside the product video, FullStory displays a list of events that user initiated.

If you turn on FullStory with Segment, you’ll be able to quickly understand how people move through critical points of your product, and what happens when they don’t.

This type of detailed analysis is very helpful for UX designers to test new features, product managers to identify where customers get confused, and marketers to encourage high value interactions.

To get started with FullStory, check out our docs. If you’re new to Segment you can learn more here, and sign up here.