Jes Kirkwood on November 15th 2021
Diana Smith on September 5th 2014
Last week, we announced new support for popular ecommerce platforms including Goodsie, a stylish store builder with neat customers like Church of Merch, The Boomcase, and Strolby. We sat down with Jonathan Marcus, founder and CEO of Goodsie, and Jeremy Mora, founder and CEO of Church of Merch, to learn more about how merchants are using Segment on the Goodsie platform.
Segment: Let’s start with the basics. What is Goodsie?
Jonathan: Goodsie provides modern ecommerce software for small and medium size retailers. Our real-time design system is drag-and-drop, modular and can be easily customized by people of all skill levels. We enable anyone to build an Internet Retailer Top 500 level ecommerce presence without the technical overhead associated with other ecommerce platforms. We also have a multi-store white label ecommerce platform for companies like Church of Merch who host multiple stores for different customers.
Segment: And that brings us to Church of Merch. Could you tell us about your business?
Jeremy: We provide merchandise services (product production, fulfillment, ecommerce and tour support) to many of the world’s leading EDM artists like Dada Life, Zedd, Krewella and lots of other popular musicians such as Beck and Phoenix. We use Goodsie as a platform to build all of our stores.
Segment: That’s awesome! We’ve got a lot of fans of those bands around here, so we’re amped y’all are using Segment. Jonathan, how does Segment work on the Goodsie platform?
Jonathan: Segment provides our customers with access to a vast array of the best-in-class third-party analytics and marketing services like Olark (live chat), Optimizely (A/B testing), Mixpanel (real-time analytics), and 100+ others. And, they do this without requiring any technical integration, which tightly aligns with our code-free product positioning.
Segment: That’s a good point! Our ecommerce plugins make Segment available to store owners with zero code for the first time. Jeremy, what are the benefits of code-free integration in your opinion?
Jeremy: We are currently using Segment to connect with CrazyEgg for heat-mapping and Olark for live chat. Soon, we would like to add Mixpanel for real-time analytics and Optimizely for A/B testing. Segment allows us to turn all of these services on instantly and without any technical work! Having on-demand, technical free access to all of these best-in-class services allows us to become more sophisticated with analytics, optimization and marketing, which translates into more sales and a smarter process for the musicians we work with.
Diana Smith on September 2nd 2014
Last week we announced new ecommerce plugins for online merchants to integrate analytics and marketing tools with zero code. Here’s a conversation with our platform partner at WooCommerce, Joel Bronkowski. He’s given us the inside scoop on WooCommerce, the Segment plugin, and why WooThemes follows the model build, measure, learn. Read on to learn more!
Segment: Tell us a little bit about WooCommerce.
Joel: WooCommerce is the world’s most popular ecommerce platform. Powered by WordPress and built by WooThemes, the goal of WooCommerce is to allow you to sell anything online - beautifully. You can integrate with payment processors, easily manage shipping methods and inventory, set up flexible tax rules, and view detailed store reports all from your WordPress dashboard.
Segment: What are a few of your favorite customer stores?
Joel: I’m glad you asked this! Trolling through WooCommerce sites and seeing all the amazing ways our platform is being used is one of my favorite things to do. Some of my favorites are Porter & York, Hatchery, Santa Monica Pier and Pedego.
Segment: Why would these kinds of stores want to use Segment’s WooCommerce plugin?
Joel: Segment enables WooCommerce store owners to easily pick which customer data or triggers they want to track, all through an easy and automated process. Via the WooCommerce Segment extension by Extensionworks, customers are then able use Segment to send that data to advertising, analytics and email tools.
Segment: What can your customers do with the right analytics and marketing tools?
Joel: Within the ecommerce space understanding your customer behavior and audience is extremely key. Analytics and marketing tools can help merchants learn about their user base behavior and then take action based on that data. Let’s take WooThemes for an example.
The concept of build, measure and learn was somewhat new when I came to WooThemes, but it has since become an integral part of what we do. As much as possible we try to understand our customer needs and behavior, and then base business decisions on this information. Data drives most of our decisions at WooThemes, and in the instances where we take chances, we always try to learn from the data following any experiment.
Segment: The idea of build, measure, learn seems like a great strategy for WooThemes. In your personal role, do you use any metrics to measure your success?
Joel: My role is mainly focused on forming new relationships with companies we have a WooCommerce integration with or companies we are interested in working with. Sometimes it’s hard to measure the value of a relationship, but it always feels good to see new products hitting the market or to see a special offer go out to our customers. I’d like to think that a large part of my role is making WooCommerce and WooThemes look more attractive by working with only the best ecommerce and WordPress services. We are always looking to provide new valuable offerings and tools to our users. It’s always a huge win when we can create partnerships where the customer wins (by saving money), the service partner wins by acquiring new users, and we win by generating revenue.
Segment: Sounds like a winning trifacta. We’re glad we made the cut!