How Success Engineers Keep Us Customer-First

Success Engineers play a critical role at Segment. They are our front line, answering customer questions as quickly and thoroughly as possible. The team is so important that Peter, our CEO and the original Success Engineer, does a monthly rotation in Success to stay connected to customer questions and problems.

Segment is Officially a Green Business

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A couple of weeks ago a good friend of mine stopped by our Potrero Hill office. As soon as she walked in the office she said, “Wow! This place is like a breath of fresh air.” Ivy that covers one side of our building, and plants are spread throughout our 20,000 sq foot warehouse office.

Building a Better Robot: Tracking and Analytics for Slack Bots

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In December 2015, Slack announced it would invest $80 million into Slack bot startups. This comes as no surprise for Slack’s 2 million daily active users, and bolsters its strategy to create an ecosystem of productivity and collaboration services. There are already over 4,000 Slack integrations (in addition to 150 official apps) which have over 2.2 million installs. The…

Mixpanel and Google Analytics: Debugging Reporting Discrepancies in Four Steps

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It’s common for teams to use multiple tools to understand how users interact with their product. Two very popular analytics tools are Google Analytics and Mixpanel. These tools compliment each other nicely since both offer slightly different analysis capabilities. But the potential downside of using two different tools is data discrepancies. That is to say, when data is…

Introducing Warehouses: Web and Mobile Data to SQL in Minutes

It’s no secret that understanding your customers better will drive better product decisions. But getting the raw data on how customers interact with your web and mobile products has been a huge pain — leaving only the rich or the resource-rolling to be able to access their data in SQL. The rest of us have to deal with the constraints of out-of-the-box reporting tools.

Updates to the Segment API and New Integrations

You asked, and we listened! We’re happy to announce API updates and three new integrations for you to start using today. Read on to learn about updates to our querystring API, support for Google Analytics custom dimensions and metrics on mobile, multiple Webhooks, and Amazon S3 moving to our Growth Plan! Also, if you’re in the market for a new email marketing or marketing…

Check Out Our New Integrations

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From user testing to support and predictive analytics tools, check out the latest Segment integrations you can turn on with the flip of a switch! Read on to learn about Appboy, Appcues, Apptimize, Elevio, Framed, and Wootric.