In December 2015, Slack announced it would invest $80 million into Slack bot startups. This comes as no surprise for Slack’s 2 million daily active users, and bolsters its strategy to create an ecosystem of productivity and collaboration services. There are already over 4,000 Slack integrations (in addition to 150 official apps) which have over 2.2 million installs. The…
It’s common for teams to use multiple tools to understand how users interact with their product. Two very popular analytics tools are Google Analytics and Mixpanel. These tools compliment each other nicely since both offer slightly different analysis capabilities. But the potential downside of using two different tools is data discrepancies. That is to say, when data is…
At Segment, we’ve fully embraced the idea of microservices; but not for the reasons you might think.
It’s no secret that understanding your customers better will drive better product decisions. But getting the raw data on how customers interact with your web and mobile products has been a huge pain — leaving only the rich or the resource-rolling to be able to access their data in SQL. The rest of us have to deal with the constraints of out-of-the-box reporting tools.
To help you get your hands on more mobile integrations faster, last week we launched a new mobile platform that lets partners build their own bundled mobile integrations for Segment.
Every month, Segment collects, transforms and routes over 50 billion API calls to hundreds of different business-critical applications. We’ve come a long way from the early days, where my co-founders and I were running just a handful of instances.
Growing a business is hard and growing the engineering team to support that is arguably harder, but doing both of those without a stable infrastructure is basically impossible. Particularly for high growth businesses, where every engineer must be empowered to write, test, and ship code with a high degree of autonomy.
This is the second part of “Make Data Actionable: Embed Product Usage Data into Salesforce”. We’ll dive into building custom Zendesk apps for our success team to improve resolution time and keep our customers happy.
As mobile user acquisition costs skyrocket, push notifications are becoming a key strategy to keep your users engaged past the install. However, choosing a push notification tool can be a job of its own.
A little while ago we open-sourced a static site generator called Metalsmith. We built Metalsmith to be flexible enough that it could build blogs (like the one you’re reading now), knowledge bases, and most importantly our technical documentation.
Our mission is to give you the power to send data to new tools with the flip of a switch. Giving you visibility into what happens after you flip that switch is critical. So, as of today, any errors returned from our 90 server side integrations are visible in your debugger!
Today we have some exciting news to share! Segment has raised $27 million in Series B funding led by Thrive with Accel, Kleiner Perkins, and Jon Winkelried. We’ve come a long way from four guys in an apartment, and we still have a long way to go!
In Segment’s early days, our infrastructure was pretty hacked together. We provisioned instances through the AWS UI, had a graveyard of unused AMIs, and configuration was implemented three different ways.
You asked, and we listened! We’re happy to announce API updates and three new integrations for you to start using today. Read on to learn about updates to our querystring API, support for Google Analytics custom dimensions and metrics on mobile, multiple Webhooks, and Amazon S3 moving to our Growth Plan! Also, if you’re in the market for a new email marketing or marketing…
It wasn’t long ago that building out an analytics pipeline took serious engineering chops. Buying racks and drives, scaling to thousands of requests a second, running ETL jobs, cleaning the data, etc. A team of engineers could easily spend months on it.
We’re excited to welcome ClientSuccess, Natero, Parse.ly, Ramen and Webtrends to Segment. If you’re looking for a new tool in customer success or analytics, read on to learn what they can do!
We’re excited to welcome Orta from CocoaPods to the blog to discuss the new Stats feature! We’re big fans of CocoaPods and are excited to help support the project.
From user testing to support and predictive analytics tools, check out the latest Segment integrations you can turn on with the flip of a switch! Read on to learn about Appboy, Appcues, Apptimize, Elevio, Framed, and Wootric.
Note: Some of the features explained in this blog post have been deprecated. Tracking Plan is now called Schema and will only show data that Segment has received. The planning of new traits via the UI is no longer available.
Over the past few months at Segment we’ve been rebuilding large parts of our app UI. A lot of it had become impossible to maintain because we were relying on models binding to the DOM via events.
We’re excited to introduce the ability to view event properties the Schema.
The debugger has always given you insight into exactly what data you’re sending (in pretty and raw form), but it can be tricky to catch the event you’re looking for if your app has a lot of traffic. Not anymore!
This month, we have a bunch of new integrations to showcase that you can start testing with the flip of a switch. Read on for the scoop on how you can use Autopilot, Indicative, Sendwithus, Blueshift and Salesforce Marketing Cloud (ExactTarget) for analytics and marketing automation.
If you’re just getting started with your tracking plan, it can be tough to know what data to collect. With our new event catalog, you don’t have to start from scratch. You can add common events to your plan super quickly.
Marketing automation tools will make your life easier by, ya know, automating things. You don’t have to send a welcome email to every customer or follow up with folks who’re inactive individually. You can automate it. The tricky part is finding the right tool for you with a ridiculous number of options on the market.