This month, we have a bunch of new integrations to showcase that you can start testing with the flip of a switch. Read on for the scoop on how you can use Autopilot, Indicative, Sendwithus, Blueshift and Salesforce Marketing Cloud (ExactTarget) for analytics and marketing automation.
If you’re just getting started with your tracking plan, it can be tough to know what data to collect. With our new event catalog, you don’t have to start from scratch. You can add common events to your plan super quickly.
Marketing automation tools will make your life easier by, ya know, automating things. You don’t have to send a welcome email to every customer or follow up with folks who’re inactive individually. You can automate it. The tricky part is finding the right tool for you with a ridiculous number of options on the market.
Last week, we open sourced Sherlock, a pluggable tool for detecting third-party services on a given web page. You might use this to detect analytics trackers (eg: Google Analytics, Mixpanel, etc.), or social media widgets (eg: Facebook, Twitter, etc.) on your site.
Make is awesome! It’s simple, familiar, and compatible with everything. Unfortunately, editing a Makefile can be challenging because it has a very terse and cryptic syntax. In this post, we will outline how we author them to get simple, yet powerful, build systems.
Many of you have asked for a way to filter specific events from being sent to specific integrations. The answer is here: event filtering in Schema!
We’ve been running Node in production for a little over two years now, scaling from a trickle of 30 requests per second up to thousands today. We’ve been hit with almost every kind of weird request pattern under the sun.
No matter what scale app you’re working on, keeping track of user activity is critical to its success. Segment helps you collect data about what your users are doing, then visualize and manipulate that data with integrations for analytics, marketing, and more.
A few weeks ago we introduced the Schema. We want the Schema to help you manage and organize the data you’re sending to Segment. To realize that goal, we’ve shipped a few additions that should give you more insight into what your events mean, and help you keep your plan clean!
Last week, we put together a little event called Analytics for Good where Watsi, an awesome nonprofit that funds health care for people around the world, opened up their Segment SQL data for our partners to explore.
This week we’re very excited to share a brand new part of Segment with you: the Schema. It’s the easiest way to organize and manage all of your customer data.
Before I joined Segment, I was something of a Github stalker. Which is how I found Segment.
At Segment, we help companies record and manage their customer data. Our API has three basic methods: identify, track, and page/screen. These methods describe facts about customers. We often get asked why we don’t support recording sessions, and the short answer is that sessions aren’t facts, they’re stories.
In November, we announced a brand new product, Segment SQL, that transforms and loads your customer behavioral data directly into a hosted database powered by Amazon Redshift. This means you can go directly from a track call on your website and mobile app, to a cross-platform relational database, without lifting a finger.
Today we welcome FullStory, an analytics application for understanding the customer experience, to the Segment platform.
We’re excited to announce that MobileAppTracking by TUNE, a helpful service for mobile ad attribution, is now available on the Segment platform.
Early this year we visited our customers in New York City and asked “what do you do with your raw analytics logs from Segment?” Five straight companies independently told us that a team of their best engineers were laboriously transforming and loading their raw Segment logs into Amazon Redshift.
Today we have some exciting news to share with you! Segment has raised a $15 million Series A from Accel, Kleiner Perkins and e.ventures. This new funding means we get to invest heavily in our mission: making your customer data a joy to use!
At Segment, we believe you should be able to use your data effortlessly, no matter where that data is collected – your website, your mobile app, your TV streaming service, and now your smartwatch app, too!
Today, we announced new support for online retailers to get up and running with analytics in minutes. Our plugins for Magento, WooCommerce, WP eCommerce, and Goodsie ecommerce platforms let online merchants install Segment, and turn on any tool they want to use in seconds. And, our Ecommerce API sits underneath the plugins and works for any company that’s selling stuff online.
We’re excited to announce that custom builds are now available on Android! Custom builds give you the power to chose which integrations get included in your application, minimizing your app’s total size, as you might have seen from our iOS library.
Segment now supports Stacklead. As soon as a new user gets identified you’ll get an email with everything you need to know about them.
We’re excited to announce support for Piwik as a new Segment integration.