Introducing Sherlock

Last week, we open sourced Sherlock, a pluggable tool for detecting third-party services on a given web page. You might use this to detect analytics trackers (eg: Google Analytics, Mixpanel, etc.), or social media widgets (eg: Facebook, Twitter, etc.) on your site.

How We Use Make

Make is awesome! It’s simple, familiar, and compatible with everything. Unfortunately, editing a Makefile can be challenging because it has a very terse and cryptic syntax. In this post, we will outline how we author them to get simple, yet powerful, build systems.

A More Insightful Schema!

IS

A few weeks ago we introduced the Schema. We want the Schema to help you manage and organize the data you’re sending to Segment. To realize that goal, we’ve shipped a few additions that should give you more insight into what your events mean, and help you keep your plan clean!

Xplenty and JackDB Will Help You Get Your SQL On

SJ

In November, we announced a brand new product, Segment SQL, that transforms and loads your customer behavioral data directly into a hosted database powered by Amazon Redshift. This means you can go directly from a track call on your website and mobile app, to a cross-platform relational database, without lifting a finger.

Segment SQL, powered by Amazon Redshift

Early this year we visited our customers in New York City and asked “what do you do with your raw analytics logs from Segment?” Five straight companies independently told us that a team of their best engineers were laboriously transforming and loading their raw Segment logs into Amazon Redshift.

Announcing Segment for Ecommerce

Our goal is to make collecting and routing analytics data easy so you don’t have to think about it. Rather than dealing with the minutiae of analytics implementation, pixels, and weird archaic javascript libraries, you should be able to spend time using your data to make your store better and get more customers.

The Ecommerce Analytics Story

Today, we announced new support for online retailers to get up and running with analytics in minutes. Our plugins for Magento, WooCommerce, WP eCommerce, and Goodsie ecommerce platforms let online merchants install Segment, and turn on any tool they want to use in seconds. And, our Ecommerce API sits underneath the plugins and works for any company that’s selling stuff online.

Custom Builds for Android!

We’re excited to announce that custom builds are now available on Android! Custom builds give you the power to chose which integrations get included in your application, minimizing your app’s total size, as you might have seen from our iOS library.