Segment SQL, powered by Amazon Redshift

Early this year we visited our customers in New York City and asked “what do you do with your raw analytics logs from Segment?” Five straight companies independently told us that a team of their best engineers were laboriously transforming and loading their raw Segment logs into Amazon Redshift.

Announcing Segment for Ecommerce

Our goal is to make collecting and routing analytics data easy so you don’t have to think about it. Rather than dealing with the minutiae of analytics implementation, pixels, and weird archaic javascript libraries, you should be able to spend time using your data to make your store better and get more customers.

The Ecommerce Analytics Story

Today, we announced new support for online retailers to get up and running with analytics in minutes. Our plugins for Magento, WooCommerce, WP eCommerce, and Goodsie ecommerce platforms let online merchants install Segment, and turn on any tool they want to use in seconds. And, our Ecommerce API sits underneath the plugins and works for any company that’s selling stuff online.

Custom Builds for Android!

We’re excited to announce that custom builds are now available on Android! Custom builds give you the power to chose which integrations get included in your application, minimizing your app’s total size, as you might have seen from our iOS library.

New Hellobar Integration

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Hello Bar is a free optimization tool that allows you to show the right message at the right time to your website visitors. We’ve made it easy to load your hello bar through Segment - all you need is your API Key!

Security: Response to OpenSSL Heartbleed

On April 7th (yesterday), a new zero-day vulnerability in OpenSSL was revealed, dubbed the “Heartbleed“ exploit. It allows the attacker to read a random 64-kilobyte section of memory from any server accepting SSL connections with a compromised version of OpenSSL. We’ve patched the vulnerability in our service and taken steps to avoid further information leakage.

Distributed Logging Infrastructure with YAL

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One of the most popular logging libraries for node.js is Winston. Winston is a great library that lets you easily send your logs to any number of services directly from your application. For lots of cases Winston is all you need, however there are some problems with this technique when you’re dealing with mission critical nodes in a distributed system. To solve them we wrote a…

New Lucky Orange Integration

We’re finally announcing an integration with Lucky Orange! Lucky Orange is an analytics tool focused on qualitative data. It gives you visitor heatmaps, visitor polls, visit recordings, and live chat. Here’s a quick demo of how their screen recordings can help you capture problems with your site: