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Recent episodes
Navigating the Future of AdTech & Measurement
In this episode, Andrew Covato, Founder and Managing Director of Growth by Science, discusses the resurgence of media mix modeling, AI-driven advertising platforms, and the importance of scientific analysis in marketing strategies.
Unlocking The Modern Buyer's Journey In The Age Of AI
In this episode of Good Data Better Marketing podcast, Antonia Wade, Global CMO at PwC, discusses how today’s marketer should adapt in the world of AI when it comes to defining their buyer journey.
2024 Top Trends and Predictions in Customer Engagement
In this episode of Good Data Better Marketing podcast, Jacqueline Woods, CMO of Teradata and David Chan, Managing Director of Deloitte Digital, sit down for a panel discussion on the top CX trends, AI predictions for the year ahead, and omni-channel, real-time personalization.
Learn from very best across every industry
We distilled the best tips, tricks & trends from our guests for you. Learn how to power your customer engagement strategies with a strong data foundation.
How Top Brands from IBM to PepsiCo Use Data to Strengthen Customer Relationships
To provide memorable experiences, businesses must use proven tactics to engage customers. Learn how top brands are focusing on customer engagement to build stronger relationships.
Personalization in the Age of AI: How 4 Brands are Shaping the Future
Learn how AI-powered personalization is reshaping the customer experience, and how four leading brands (Instacart, Nextdoor, Saks, and Amazon) are using it to improve customer engagement and drive growth.