Our friends at Outbound believe that automated messages should be plumbing, not rocket science. They can help you instantly turn your analytics events into sms, push, voice, or email product notifications. Today, we’re excited to announce them as our newest integration!

When you send an event to Segment:

analytics.track('Upgraded Plan', {subscriptionPlan: 'Premium'});

You can use Outbound to send an email, text, push, or voice notification to you or the customer - all without writing any code! Better yet, you can keep using your current providers, like SendGrid, Twilio, or Urban Airship, so there’s no switching costs.

Here’s the other cool thing: Outbound gives you a unified view of all the messages that you send to each customer across all channels so you can see what the experience is like for them.

We use Outbound to send ourselves texts every time a user does something that makes us happy, like entering a credit card.

Outbound is in free private beta. Sign up for their service here, and then simply toggle it on in the Segment integrations page.