Cross-platform user analytics and engagement
Automates push notifications triggered by custom actions like items added to cart, flight booked, or product viewed
Automates email campaigns to support on-boarding, customer activation, cross-selling, or to bring back uninstalled users
Uses “in-app NATIV” to design and deliver personalized native messages to customers
Integrates with Google Analytics and Flurry to track user behavior based on defined constraints like installed users who haven’t logged in
How MoEngage works
MoEngage tracks your mobile user engagement and offers analytics based on the data you provide. In order to get data into MoEngage, you will need code in your application that will run each time any action that you want to track occurs. MoEngage has created SDKs that work with various mobile platforms, and you will need to choose and adapt an SDK that works with your application’s framework. Installing and tracking new code for MoEngage requires some development effort.
Installing tracking with MoEngage is similar to installing tracking with Segment for the first time, since you are tracking the same kind of information with both products. You’ll need to map out your events and user traits to be collected, decide what code you need to collect that data, and install the corresponding data collection code into your products.
Get more out of MoEngage with Segment
If you have Segment installed in your app, you don’t need to install a MoEngage SDK at all. This is because your existing Segment implementation can be used to manage the client-side data collection that MoEngage needs to perform. Getting started with MoEngage becomes very simple and only requires you to enter a few settings in your Segment settings.
When you enable MoEngage in your Segment settings, Segment’s content delivery network is updated within 5-10 minutes. Once that happens, Segment will know to load the appropriate mobile SDK from MoEngage into your application automatically. This means there is no need to manually install any MoEngage code. MoEngage will start automatically tracking data within your existing Segment implementation, using the transformations included with the Segment integration.