Vimeo

  1. Embed Vimeo’s video player into your site to showcase your video content

  2. Automatically collect Vimeo video analytics data using Segment’s plugin

  3. Send your video data to tools for analytics like Youbora and Parse.ly with just a few clicks

  4. Analyze which videos drive down-funnel engagement, retention, and revenue by combining video data with other website interactions

  5. (Vimeo is available as a plugin for Javascript sources in Segment.)

Vimeo

How Vimeo Works

When you embed Vimeo video players in a webpage, they generate event data as customers interact with content and maintain these events along with detailed properties about the interactions in the browser cache (e.g. video playing/paused, video length, current position).

In order to get access to the raw video event data through the Vimeo Player API, you will need to write and deploy additional Javascript code to your web application that specifies each event or property you wish to collect. Additionally, the code would have to indicate where any collected data should be routed, such as to supported analytics tools or data warehouses. The new code snippet needs to be inserted into each page where you have a video player. Your custom functions will then listen for Vimeo Player events and carry out your conditional code logic.

Vimeo

Get More Out of Vimeo with Segment

If you are already using Segment, getting started with Vimeo Analytics is easy because analytics.js is able to collect and route video event data for you without the need for customization. When you initialize the Vimeo plugin, which requires only three lines of code, the plugin will listen to your Vimeo player for events and respond by firing the corresponding Segment Video Spec events on analytics.js.

Segment will automatically collect events and properties according to the Video Spec, which comes pre-configured to collect most data related to playback and content.

Events

  • Video Playback Started

  • Video Playback Completed

  • Video Playback Paused/Resumed

  • Video Content Started/Completed

Events come with the following properties automatically populated:

For ‘Playback’ Events

  • Total Length

  • Position

  • Quality

  • Video Player

  • Sound

For ‘Content’ Events

  • Title

  • Description

  • Publisher

Integrate Vimeo with Segment

Segment makes it easy to set up Vimeo.