Embed Vimeo’s video player into your site to showcase your video content
Automatically collect Vimeo video analytics data using Segment’s plugin
Send your video data to tools for analytics like Youbora and Parse.ly with just a few clicks
Analyze which videos drive down-funnel engagement, retention, and revenue by combining video data with other website interactions
How Vimeo Works
When you embed Vimeo video players in a webpage, they generate event data as customers interact with content and maintain these events along with detailed properties about the interactions in the browser cache (e.g. video playing/paused, video length, current position).
Get More Out of Vimeo with Segment
If you are already using Segment, getting started with Vimeo Analytics is easy because analytics.js is able to collect and route video event data for you without the need for customization. When you initialize the Vimeo plugin, which requires only three lines of code, the plugin will listen to your Vimeo player for events and respond by firing the corresponding Segment Video Spec events on analytics.js.
Segment will automatically collect events and properties according to the Video Spec, which comes pre-configured to collect most data related to playback and content.
Video Playback Started
Video Playback Completed
Video Playback Paused/Resumed
Video Content Started/Completed
Events come with the following properties automatically populated:
For ‘Playback’ Events
For ‘Content’ Events