Internet protocol and HTTP callback
Submits real-time user data whenever a user’s action is tracked with
track()method or their traits are tracked with the
identify()method so teams can record data and analyze it in their own analytics tools
Ties customer information such as name, email, pageviews, browser information, and behavior traits to a dedicated IP so teams can track customer data
Records mobile and ecommerce data like revenue, products purchased by pulling data from third-party payment platforms
Supports up to five custom HTTP endpoints and maps events to custom features within Facebook Ads and Google Analytics
How Webhooks works
A Webhook is an HTTP callback: a simple event-notification via HTTP POST. A web application implementing Webhooks will POST a message to a URL when certain things happen. The exact code required to make HTTP POST requests will depend on your application’s software language and architecture.
Get more out of Webhooks with Segment
If you’ve already got Segment installed, you have all the code you need to start using Webhooks. Any data you collected with Segment can be sent onwards to up to five Webhook destinations of your choice. This takes full advantage of your existing code and means that you don’t need to make modifications to start using Webhooks immediately.