Customer Data Maturity Model. Evaluate your data today!

Question 1 of 4

How widely and reliably do you COLLECT your customer data?

We collect data from a few sources but collection methods are inconsistent—different sources have unrelated tracking plans.We collect data from a majority of sources but collection methods are inconsistent—different sources have unrelated tracking plans.We collect data from a few sources, and some of my collection methods are consistent—some sources share a common tracking plan.We collect data from a majority of our data sources, and most collection methods are consistent—the majority of our sources share a common schema.We collect data from all sources, and all collection methods are consistent and enforced across a common schema.Not sure

Question 2 of 4

How consistently do you SYNTHESIZE your customer data into customer profiles and actionable insights?

None of my data is synthesized into a single customer view or actionable insights.Some of my data sources drive a partially unified customer view with limited insights.Most of my data sources drive a nearly comprehensive customer view that we use to drive actionable insights.All of my online and offline data sources are unified into a comprehensive customer view that we use to drive actionable insights. Not sure

Question 3 of 4

How able are you to ACT on your customer data?

I’m unable to take action on my customer data.I can take basic action on my data, like simple email and in-app message campaigns.I take sophisticated action on my customer data, including segmented, targeted communications, and retargeting campaigns.I take advanced action on my customer data by leveraging propensity scores and other predictive models.Not sure

Question 4 of 4

How quickly can you ADAPT with your customer data?

I can’t connect new platforms, tools, or user dimensions to my existing data.It takes substantial effort to connect my customer data to new tools, platforms, and user dimensions/events.I can easily activate new tools, platforms, and user dimensions/events to my customer data.I proactively, strategically, and continuously test and activate new tools, platforms, and user dimensions/events to my customer data.Not sure