We use Segment data to understand where our couples are in their journey and we try and to match the right vendor with the right couple at the right time.... It’s just been a great partnership.

Segment allowed us to experiment with a wide variety of tools, from customer success, to analytics, to survey tools, so we could provide value before we had to justify it.

We had all the standard data on Paid Campaigns, such as how many conversions they drive, but we had unanswered questions. How are those customers using our product relative to the organic customers? How much support overhead do they incur relative to the organic customers?

We have a full and complete picture of the performance of our campaigns and our return on investment because we’re not limited by the reporting of any one platform.