Chopra Global builds data-driven products and maximizes resources with Segment

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“Segment saved us time and money, gave us capabilities we never would have had with a small team, and set us up for a data-driven future. ”

— Josh Wexler, Chief Product Officer, Chopra Global

The Company: 

Chopra Global is a holistic well-being company offering personalized health, lifestyle, and fitness programs. Chopra Global offers a range of content, meditation programs, retreats, immersive live events, masterclasses, teacher certifications, and more.

The Challenge:

Chopra Global has been delivering leading health and wellness content to consumers for over over 20 years, but lacked a strong digital platform. With more consumers wanting to engage with health and wellness solutions when and where they want, Chopra Global knew they needed to develop powerful digital channels to keep up with demand. They set a goal to launch an immersive well-being mobile application to achieve their vision. However, they had a small team with only 4 engineers and no data leads, and lacked the infrastructure required to deliver quality, data-driven digital products.

The Solution:

Josh Wexler, Chief Product Officer at Chopra Global, implemented Segment as a core part of their technical architecture and digital platform. Segment enabled Chopra Global to quickly spin up a world class tech stack, to maximize their resources, and to build a data-driven mobile application and engineering organization. 

Segment enabled Josh’s small team to focus on building great products and achieving growth goals, instead of spending time integrating tools and connecting data sources. Josh explains that he wanted to, “Go with the best in class systems from the start. We were launching an app from scratch, with a small team. The idea of being able to build out piping, data infrastructure, a central data hub, and easily connect all of our tools, without having a data team or large engineering team, made it obvious that we needed a CDP. We knew we needed to integrate Segment with our tech stack from the beginning because it would save us time and money in the long run.”

Once Segment was implemented, their engineering team had access to the behavioral data they needed to build a data-driven digital app and focus on features that would help them achieve their most critical KPIs. For example, at the start of the mobile application project, they assumed they would need to rebuild their onboarding funnel. However, after looking at behavioral data, unified by Segment, they realized they could focus their limited resources on higher priority features instead. Access to holistic customer data also meant that the Chopra team could consistently make product decisions based on trends across all users, rather than being distracted by feedback from a small but vocal minority of users that would have influenced less impactful features.

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The Results:

Chopra Global maximizes limited resources with Segment:

“Segment is significantly cheaper than having a full data team. It gave us significant leverage in setting up our data and pipelines, and allowed us to see what our customers are actually doing. We can also quickly and easily change instrumentation long term.” 

-Josh Wexler, Chief Product Officer, Chopra Global

Chopra Global builds data-driven products with Segment:

“We are able to focus our small team of 4 engineers on building data-driven features based on user behavior; the new Chopra Global app has been consistently trending in the top fitness apps since the September launch.” 

 -Josh Wexler, Chief Product Officer, Chopra Global

Chopra Global builds a faster, future-proofed organization with Segment:

“Segment is foundational to our digital strategy and data-driven future. Segment lets us do things so much faster and with so much more accuracy that allows us to scale and turn on new tools as we grow. Segment also lets us recruit the best talent because they know they will be able to focus their time on building cool things, instead of messing with clunky integrations.”  

-Josh Wexler, Chief Product Officer, Chopra Global

Industry: Healthcare
Location: New York, New York