How Bolt uses Segment to build an agile tech stack

Bolt uses Segment to easily integrate new tools, democratize data, and automate processes

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“Segment is a great facilitator. We can evaluate, and integrate, new tools in our tech stack without interrupting engineer's workflows. ”

— Yev Baluyeva, Lifecycle Marketing Manager at Bolt

The Company

Bolt’s mission is to offer fast, affordable, and on-demand transportation to make travel easier and decrease traffic congestion and pollution. Launched in 2013 in Estonia, the ride-hailing platform is now available in 40 countries across Europe, Africa, West Asia, and Latin America. Today, more than 50 million customers use Bolt for convenient rides, scooter sharing, and food deliveries.  

The Challenge

Bolt’s marketing team works with multiple tools on a daily basis, using Facebook Pixel for ad tracking, Leanplum to run multi-channel campaigns, and AppsFlyer for attribution (among other tools). But integrating new platforms into their tech stack wasn’t a simple process: it was time-consuming technical work that needed to be done by an engineer. 

This lag, between using a new platform and integrating it into Bolt’s larger tech stack, was creating a data disconnect. While marketing had all the customer data they needed across their different tools, they needed to consolidate it into a single view of the customer without relying on engineering support. 

Bolt needed a faster and more efficient way to set up integrations, not just to save engineering hours, but to maximize the potential of their marketing campaigns. 

The Solution

Segment’s customer data platform makes data accessible and actionable across all teams. With Segment, Bolt could set up integrations with just a few clicks, reducing the entire process to a few minutes. 

And while Segment’s integrations catalog features hundreds of apps and platforms, Bolt also has the ability to set up any custom integration with only ten lines of JavaScript. This flexibility was particularly valuable to ensure Bolt could easily pilot new platforms and adapt existing ones, resulting in a more agile tech stack. 

This ease in setting up integrations helped Bolt effortlessly send real-time customer data between tools and automatically trigger messaging campaigns based on consumer behavior. And engineers could focus more fully on Bolt’s product roadmap instead of being pulled off projects to set up these data pipelines. 

The Results

By using Segment, Bolt was able to:

  • Simplify the integration process and save hours of engineering work. 

  • Automate marketing campaigns with reliable, real-time customer data. 

  • Easily pilot new technologies in their tech stack to test their efficiency and avoid tech sprawl. 

Industry: Consumer Products
Location: Tallinn, Estonia