Customer Story
DigitalOcean uses Segment to query data to answer complex questions.
Segment, the customer data platform, made it easy for DigitalOcean to access data, answer questions, and make faster changes than ever before by using omnichannel data collected from its iOS and Android apps, website and servers.
The Challenge
As DigitalOcean’s user base grew, a gap was growing between the data sets in their two siloed analytics platforms, making it harder to get answers to increasingly important and complex questions. Without an understanding of what was driving long-term sustainable value in the user base, decisions like how to allocate marketing resources were complicated.
The Solution
Segment routed both analytics data and customer data into the same data warehouse, giving DigitalOcean’s analysts access to a single repository of their customers’ records across marketing campaigns and product usage.
The Result
- DigitalOcean can access data and answer questions at a new macro level, driving better performing marketing campaigns at a lower cost.
- The team was able to identify the highest-performing content pieces by comparing traffic driven against revenue generated.
- Segment saves DigitalOcean countless hours previously spent implementing additional marketing tools.


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Case study: Breather
Breather redefined its ad strategy to boost ROI with Segment Ad Sources.
Read the case studyProduct: Ad Sources
A better way to measure your advertising campaign spend and funnel performance.
View the productFrom the blog:
Set your advertising data free! New sources for Facebook and Google.
Read the blog post