New Relic needed a customer data platform, but building their own would have taken way too much time and maintaining it would have accrued technical debt.
Segment provided not only the data pipeline so critical to powering their marketing tools. It also allowed them to turn destinations on and off easily. Now they don’t have to focus on the pipeline itself, and can instead give attention to what that data lets them understand about their customers.
- Analytics tools make growth marketers smarter, faster, and stronger. Segment is the core of those technologies.
- Marketers don’t have to focus on the pipeline itself, and can instead spend their time going deep into their data to better understand their customers.
- Engineers can concentrate on building and maintaining customer-facing features, not internal tools.