How Segment helps Trunk Club deliver personal style.
Segment, the customer data platform, made it easy for Trunk Club to access data, answer questions, and make faster changes than ever before by using omnichannel data collected from its iOS and Android apps, website and servers.
The company was using a small number of software applications to review its data, but it didn’t have a consistent strategy to take advantage of the enormous trove of data generated by shopping and purchase behaviors, which could contribute insight for building personal clothing catalogues.
Segment allows Trunk Club to track customer behavior across their mobile app and website. Routing that data to multiple tools that different teams rely on, Trunk Club turns that data into recommendations stylists use to select the right items for each individual customer.
- Non-technical employees can adjust integration configurations on their own.
- Trunk Club analysts and developers now use data to develop compelling new shopping features.
- By simplifying workflows and making it easier to see what customers are doing on the app and website, Segment allows Trunk Club to adjust to customer needs faster.