Ripe Cloud (Actions) Destination

Ripe is a product-led sales platform that empowers you to unlock revenue pipeline with product data. By identifying and showing which prospects to focus efforts on, you can convert leads into meetings inside your product.

This destination enables you to send product data to Ripe. Sales teams can identify who decision-makers and product champions are by understanding what properties they have and what events they have triggered. The Ripe destination is built as an alternative to directly adding Ripe’s SDK script to your app or site.

The Ripe Segment integration is an Actions-based Destination in cloud mode that lets you send your backend events directly to Ripe.

Analytics.js 2.0

Actions-based destinations may require features found in Analytics.js 2.0. If the destination has Web actions and is connected to a javascript source, upgrade your Analytics.js source to ensure compatibility.

Benefits of Ripe

Ripe provides the following benefits:

  • Be relevant. The Ripe destination understands key events in Segment to identify relevant leads, and shows its widget selectively to them.
  • Quick integration. Using the Ripe destination is the fastest way to start combining key product events with sales data and start targeting ripe leads.
  • More control. You can customize the conditions under which the events are sent to Ripe.

Getting started

Before you begin, create an API key in Ripe which you’ll use to configure the integration.

  1. From the Segment web app, navigate to Connections > Catalog, then click the Destinations tab at the top of the catalog.
  2. Search for Ripe Cloud Mode (Actions) in the left navigation, and click it.
  3. Click Configure Ripe Cloud Mode (Actions).
  4. Select an existing Source to connect to Ripe (Actions).
  5. Enter your Ripe API key in the API key field.

Destination Settings

Setting Description
API Key Required.

The Ripe API key found in the Ripe App

API Endpoint Required.

The Ripe API endpoint (do not change this unless you know what you’re doing)

Available Presets

Ripe Cloud Mode (Actions) has the following presets:

Preset Name Trigger Default Action
Group user Event type = "group"
Group
Identify user Event type = "identify"
Identify
Page view Event type = "page"
Page
Track event Event type = "track"
Track

Available Actions

Build your own Mappings! Combine supported triggers with the following Ripe Cloud Mode-supported actions:

Mapping limits per destination

Individual destination instances have support a maximum of 50 mappings.

Group

Group user in Ripe

Group is a Cloud action. The default Trigger is: type = "group"

Click to show / hide fields

Field Description
Anonymous ID Type: STRING

Anonymous id

User ID Type: STRING

The ID associated with the user

Group ID* Type: STRING

The group id

Traits Type: OBJECT

Traits to associate with the group

Timestamp Type: STRING

The timestamp of the event

MessageId Type: STRING

The Segment messageId

Page

Register page view in Ripe

Page is a Cloud action. The default Trigger is: type = "page"

Click to show / hide fields

Field Description
Anonymous ID Type: STRING

An anonymous identifier

User ID Type: STRING

The ID associated with the user

Group ID Type: STRING

The group id

Properties Type: OBJECT

Page properties

Page Name Type: STRING

The name of the page

Page URL Type: STRING

The page URL

Page Path Type: STRING

The page path

Page Query String Type: STRING

URL query string

Page Referrer Type: STRING

The page referrer

Page Title Type: STRING

The page title

Timestamp Type: STRING

The timestamp of the event

MessageId Type: STRING

The Segment messageId

Identify

Identify user in Ripe

Identify is a Cloud action. The default Trigger is: type = "identify"

Click to show / hide fields

Field Description
Anonymous ID Type: STRING

An anonymous identifier

User ID Type: STRING

The ID associated with the user

Group ID Type: STRING

The group id

Traits Type: OBJECT

Traits to associate with the user

Timestamp Type: STRING

The timestamp of the event

MessageId Type: STRING

The Segment messageId

Track

Send user events to Ripe

Track is a Cloud action. The default Trigger is: type = "track"

Click to show / hide fields

Field Description
Anonymous ID Type: STRING

An anonymous identifier

User ID Type: STRING

The ID associated with the user

Group ID Type: STRING

The group id

Event Name* Type: STRING

The event name

Event properties Type: OBJECT

Properties to send with the event

Timestamp Type: STRING

The timestamp of the event

MessageId Type: STRING

The Segment messageId

This page was last modified: 24 Jan 2023



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