VWO Cloud Mode (Actions) Destination
Additional versions of this destination are available
This page is about the VWO Cloud Mode (Actions) Destination. See below for information about other versions of the VWO destination:
VWO is an optimization platform that allows websites to run experiments on their platforms to derive insights from visitor behavior and harness the results to amp up the conversion rate. Apart from experimentation, it also provides for personalization of the platform for different cohorts, full stack implementation, and direct deployment of the changes determined through experimentation.
The events and attributes that are transferred from Segment to your VWO account will appear under Unregistered Events and Unregistered Attributes sections, respectively. You need to save these events and attributes to VWO for further use.
Benefits of VWO Cloud Mode(Actions) vs VWO Classic
VWO Cloud Mode (Actions) provides the following benefits over the classic VWO destination:
- Support for Customer Data Platform (Data360). With the cloud mode enabled, you will be able to transfer all the events and attributes into your VWO account through the Data360 module.
- Support for FullStack. While the classic destination was serving only websites, the cloud mode can provide for server sources, as well.
Getting started
- From the Segment web app dashboard, navigate to Connections > Catalog.
- Under the Destinations tab, search for “VWO Cloud Mode (Actions)”, and select the destination.
- Click Configure VWO Cloud Mode (Actions).
- Select the source that will send data to VWO Cloud Mode (Actions), click Next to enter the name of your destination, and click Save.
- On the Settings tab, under Other Settings, click on Account ID, enter your VWO account ID, and click Save.
- To customize the mapping of actions, follow the steps in the Destinations Actions documentation on Customizing mappings. Mappings in Segment allow you to control the events and attributes that are sent to VWO.
- Enable the destination using the toggle switch.
Destination Settings
| Setting | Description |
|---|---|
| Your VWO account ID | Required. Enter your VWO Account ID |
Available Presets
VWO Cloud Mode (Actions) has the following presets:
| Preset Name | Trigger | Default Action |
|---|---|---|
| Track Event | Event type = "track" |
Track Event |
| Identify User | Event type = "identify" |
Identify User |
| Page Visit | Event type = "page" |
Page Visit |
Available Actions
Build your own Mappings! Combine supported triggers with the following VWO Cloud Mode-supported actions:
Mapping limits per destination
Individual destination instances have support a maximum of 50 mappings.
Identify User
Maps Segment’s visitor traits to the visitor attributes in VWO
Identify User is a Cloud action. The default Trigger is: type = "identify"
| Field | Description |
|---|---|
| attributes* | Type: OBJECTVisitor’s attributes to be mapped |
| VWO UUID* | Type: STRINGVWO UUID |
| Page* | Type: OBJECTContains context information regarding a webpage |
| IP Address | Type: STRINGIP address of the user |
| User Agent* | Type: STRINGUser-Agent of the user |
| Timestamp* | Type: STRINGTimestamp on the event |
Page Visit
Sends Segment’s page event to VWO
Page Visit is a Cloud action. The default Trigger is: type = "page"
| Field | Description |
|---|---|
| Page URL* | Type: STRINGURL of the webpage |
| VWO UUID* | Type: STRINGVWO UUID |
| Page* | Type: OBJECTContains context information regarding a webpage |
| IP Address | Type: STRINGIP address of the user |
| User Agent* | Type: STRINGUser-Agent of the user |
| Timestamp* | Type: STRINGTimestamp on the event |
Track Event
Sends Segment’s track event to VWO
Track Event is a Cloud action. The default Trigger is: type = "track"
| Field | Description |
|---|---|
| Name* | Type: STRINGName of the event |
| Properties | Type: OBJECTJSON object containing additional properties that will be associated with the event. |
| VWO UUID* | Type: STRINGVWO UUID |
| Page* | Type: OBJECTContains context information regarding a webpage |
| IP Address | Type: STRINGIP address of the user |
| User Agent* | Type: STRINGUser-Agent of the user |
| Timestamp* | Type: STRINGTimestamp on the event |
This page was last modified: 02 Mar 2023
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