Destination Info

Blitzllama is a toolbox to collect and analyze in-app user feedback in real-time. The highly contextual and continuous user insights help product teams and leaders to build products faster with their users.

This destination is maintained by Blitzllama. For any issues with the destination, contact the Blitzllama Support team.

Getting Started

  1. From the Destinations catalog page in the Segment App, click Add Destination.
  2. Search for Blitzllama in the Destinations Catalog, and select the Blitzllama destination.
  3. Choose which Source should send data to the Blitzllama destination.
  4. Go to the Blitzllama dashboard and navigate to the Connections tab. Search for Segment, and click on the card to find and copy the API key.
  5. Enter the API Key in the Blitzllama destination settings in Segment.

Supported methods

Blitzllama supports the following methods, as specified in the Segment Spec.


Send Identify calls to identify users in Blitzllama. A trait in the Identify method maps to a single attribute in Blitzllama. For example:

analytics.identify('userId123', {
  email: ''

Segment sends Identify calls to Blitzllama as an identify event.


Send Group calls to associate users with existing or new cohorts in Blitzllama. For example:"0e8c78ea9d97a7b8185e8632", {
  name: "Initech",
  employees: 329

Segment sends Groups calls to Blitzllama as a group event.


You can send computed traits and audiences generated using Engage to this destination as a user property. To learn more about Engage, schedule a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Engage sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Engage sets that value to false.

When you first create an audience, Engage sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

Real-time to batch destination sync frequency

Real-time audience syncs to Blitzllama may take six or more hours for the initial sync to complete. Upon completion, a sync frequency of two to three hours is expected.


Segment lets you change these destination settings from the Segment app without having to touch any code.

Setting Description
string. Search for Segment within the Connections tab, and open the Segment modal to get the Segment API key.

This page was last modified: 19 May 2022

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