Blueshift Destination

Blueshift quick info

Blueshift accepts Page, Alias, Identify, and Track calls. If you reference it in the Integrations object, call it “Blueshift”.

Blueshift accepts data in cloud-mode from all source types, and can accept data in device-mode from Analytics.js sources.


You can send computed traits and audiences generated using Segment Personas to this destination as a user property. To learn more about Personas, contact us for a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Personas sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Personas sets that value to false.

When you first create an audience, Personas sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

Supported Sources and Connection Modes

Before you start, make sure Blueshift supports the source type and connection mode you’ve chosen to implement. You can learn more about connection modes here.

Web Mobile Server
📱 Device-mode ✅ ⬜️ ⬜️
☁️ Cloud-mode ✅ ✅ ✅

Segment offers an optional Device-based Connection Mode for Mobile data going to Blueshift, so that you can use Blueshift features that collect data directly from the mobile device. To do this, you must package the Segment-Blueshift mobile SDK with the Segment mobile library.


Segment lets you change these destination settings from the Segment app without having to touch any code.

Setting Description
string. Your API key can be found in Account Profile > API Keys
boolean, defaults to FALSE .

This will retarget page calls on the client-side

This page was last modified: 25 Nov 2019

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