Delighted Destination

Delighted is the modern customer feedback solution used by the world’s most coveted brands to deliver stellar experiences to their customers.

This destination is maintained by Delighted. For any issues with the destination, contact their team

NOTE: The Delighted Destination is currently only compatible with email surveys.

This document was last updated on January 29, 2019. If you notice any gaps, out-dated information or simply want to leave some feedback to help us improve our documentation, let us know!

Getting Started

The first step is to make sure Delighted supports the source type and connection mode you’ve chosen to implement. You can learn more about what dictates the connection modes we support here.

Web Mobile Server
📱 Device-mode
☁️ Cloud-mode
  1. From your Segment UI’s Destinations page click on “Add Destination”.
  2. Search for “Delighted” within the Destinations Catalog and confirm the Source you’d like to connect to.
  3. Drop in your Delighted “API Key” in Segment’s Settings UI. You can retrieve this from your Delighted Settings > API > Your API Key. It should look like “T8jtGnuYaNerDedVMYrcgn1dRdywfGOl”.
  4. If you’re using Segment’s client-side analytics.js library, we asynchronously load Delighted’s Javascript library onto the page and the CDN will be updated in 45 minutes.


If you’re not familiar with the Segment Specs, take a look to understand what the Identify method does. An example call would look like:

analytics.identify('userId123', {
  email: '',
  plan: 'free',
  language: 'EN'

Identify calls will add to your list of People in Delighted. The only trait that is required by Delighted is email. All additional traits will be added to Delighted surveys as metadata (Delighted calls this metadata Properties) which you can use to segment feedback.


If you’re not familiar with the Segment Specs, take a look to understand what the Track method does. An example call would look like:

analytics.track('Purchased Product');

Track calls will trigger a Delighted survey if you have configured the event name in your Delighted dashboard to appear exactly as the event name in your Track call.

This also enables you to define the “Sample Rate” and an optional “Delay” for the triggered surveys.


NOTE: Delighted has built in protections for over surveying called Survey Throttling. This will ensure the same person won’t be surveyed more than once per month (adjustable in your Delighted account settings). Survey Throttling provides you peace of mind so that you can use frequent track calls like purchase or contact events.

Sending data from Delighted back to Segment (optional)

You can optionally configure Delighted to send feedback from Delighted email surveys to Segment. This can be useful for data warehousing, forwarding to other services (such as email marketing automation tools), or performing further analysis with the BI tools you have connected to Segment.

Simply copy the Write Key of the Segment Source where you want to send data and paste into the Delighted Segment Destination page.

Delighted will then send all email survey feedback triggered using the Segment integration into back into Segment. Refer to our Delighted Source documentation for more information.


You can send computed traits and audiences generated through Segment Personas to this destination as a user property. To learn more about Personas, contact us for a demo.

For user-property destinations, an identify call will be sent to the destination for each user being added and removed. The property name will be the snake_cased version of the audience name you provide with a true/false value. For example, when a user first completes an order in the last 30 days, we will send an identify call with the property order_completed_last_30days: true, and when this user no longer satisfies we will set that value to false.

When the audience is first created an identify call is sent for every user in the audience. Subsequent syncs will only send updates for those users which were added or removed since the last sync.


Segment lets you change these destination settings from your Segment dashboard without having to touch any code.


To connect Delighted with Segment, all you need is your Delighted API Key

This page was last modified: 12 Jun 2020

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