FactorsAI Destination


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FactorsAI provides advanced and intuitive analytics for marketers and product managers, to help drive growth. With FactorsAI you get immediate insights to optimize marketing campaigns, improve conversions and understand user behaviours that drive feature adoption and retention.

This destination is maintained by FactorsAI. For any issues with the destination, contact their team.

NOTE: The FactorsAI Destination is currently in beta, which means that they are still actively developing the destination. This doc was last updated on July 23, 2019. If you are interested in joining their beta program or have any feedback to help improve the FactorsAI Destination and its documentation, let their team know!

Getting Started

Before you start, make sure FactorsAI supports the source type and connection mode you’ve chosen to implement. You can learn more about connection modes here.

Web Mobile Server
📱 Device-mode
☁️ Cloud-mode
  1. From your Segment UI’s Destinations page click on “Add Destination”.
  2. Search for “FactorsAI” within the Destinations Catalog and confirm the Source you’d like to connect to.
  3. Drop in the “API Key” into your Segment Settings UI which you can find from your FactorsAI dashboard.

Page

If you’re not familiar with the Segment Specs, take a look to understand what the Page method does. An example call would look like:

analytics.page()

Page calls will be sent to FactorsAI as an auto tracked pageview.

Screen

If you’re not familiar with the Segment Specs, take a look to understand what the Screen method does. An example call would look like:

[[SEGAnalytics sharedAnalytics] screen:@"Home"];

Screen calls will be sent to FactorsAI as a track event with name screenname.

Identify

If you’re not familiar with the Segment Specs, take a look to understand what the Identify method does. An example call would look like:

analytics.identify('userId123', {
  email: 'john.doe@example.com'
});

Identify calls will be sent to FactorsAI as an identify event.

Track

If you’re not familiar with the Segment Specs, take a look to understand what the Track method does. An example call would look like:

analytics.track('Product Viewed')

Track calls will be sent to FactorsAI as a track event.


Personas

You can send computed traits and audiences generated using Segment Personas to this destination as a user property. To learn more about Personas, contact us for a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicade membership. For example, when a user first completes an order in the last 30 days, Personas sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Personas sets that value to false.

When you first create an audience, Personas sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.

Settings

Segment lets you change these destination settings from the Segment app without having to touch any code.

API Key

Go to https://app.factors.ai/#/settings/segment. Choose your Project on the top dropdown. Enable Segment and Copy the API Key.

Publishable API Key

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This page was last modified: 09 Jun 2020

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