FullStory Destination

On this page

FullStory lets product and support teams easily understand everything about the customer experience. The Segment integration for FullStory helps accurately identify your customers within the FullStory dashboard.

This document was last updated on January 25, 2018. If you notice any gaps, outdated information or simply want to leave some feedback to help us improve our documentation, please let us know!

Getting Started

The first step is to make sure FullStory supports the source type and connection mode you’ve chosen to implement. You can learn more about what dictates the connection modes we support here.

Web Mobile Server
📱 Device-mode
☁️ Cloud-mode
  1. From your Segment UI’s Destinations page click on “Add Destination”.
  2. Search for “FullStory” within the Destinations Catalog and confirm the Source you’d like to connect to. Please note the source must be sending events via our Javascript library Analytics.js.
  3. Add your FS Org in the destination settings. You can find this in FullStory by navigating to Settings > General > and copying the value found on the line window['_fs_org'] = 'fullstory_org_here';
  4. In about 45 minutes the CDN will be updated and FullStory’s recording snippet will be initialized onto your page.


If you haven’t had a chance to review our spec, please take a look to understand what the identify method does. Identify calls sent to Segment will be transformed and sent to FullStory’s FS.identify method.

An example call which does not include a userId will send FullStory the value of the anonymousId and would look like:


If an identify call does contain a userId, that will be the ID sent along to FullStory.


In addition, Segment will send over along any traits included in the identify call. The example call below would send over both plan and logins.

analytics.identify("userId123", {
  plan: "premium",
  logins: 5

Specifying display name and email

Both email and displayName are special traits that will be passed to FullStory to be used in their interface as explained in FullStory’s docs. These traits are optional.

analytics.identify("userId123", {
  email: "john.doe@example.com",
  displayName: "John Doe"


If you haven’t had a chance to review our spec, please take a look to understand what the track method does. Track calls sent to Segment will be automatically passed directly to FullStory via FullStory’s FS.event method, including all the properties passed in the event.

An example call would look like:

analytics.track('Product Purchased', {
    order_ID: '2969302398',
    category: 'boots',
    product_name: 'yellow_cowboy_boots',
    price: 99.95,
    currency: 'EUR'


Segment lets you change these destination settings from your Segment dashboard without having to touch any code.

Enter FS debug mode

This will enable FullStory’s debug mode

FS Org

You can find your _fs_org on the FullStory settings page by logging into your account, clicking the settings icon on the bottom left, and looking in the recording snippet for window[‘_fs_org’]

Track All Pages

Sends all page calls as tracking events to FullStory.

Track Categorized Pages

Sends pages that specify a category to Fullstory as tracking events.

Track Named Pages

Sends pages with names to FullStory as tracking events.

This page was last modified: 21 Nov 2019

Get started with Segment

Segment is the easiest way to integrate your websites & mobile apps data to over 300 analytics and growth tools.
Create free account