Gist Destination

Gist quick info

Gist is in beta, and accepts Identify, and Track calls. If you reference it in the Integrations object, call it “Gist”.

Gist accepts cloud-mode data from all Segment source types. It does not offer device-mode connections.

Gist is a marketing and support platform that helps companies attract visitors, convert leads, and support customers.

This destination is maintained by Gist. For any issues with the destination, contact the Gist Support team.

Getting Started

Before you start, make sure Gist supports the source type and connection mode you’ve chosen to implement. You can learn more about connection modes here.

Web Mobile Server
📱 Device-mode ⬜️ ⬜️ ⬜️
☁️ Cloud-mode
  1. From the Segment App’s Destinations catalog page, click Add Destination.
  2. Search for “Gist” in the Destinations Catalog, and select the Gist destination.
  3. Choose which Source should send data to the Gist destination.
  4. Copy your Gist API key.
  5. Enter the “API Key” in the Gist destination settings in Segment.


If you’re not familiar with the Segment Specs, take a look to understand what the Identify method does. An example call would look like:

analytics.identify('userId123', {
  email: ''

userId and email fields are required fields.

When you identify a new user, the contact is created in Gist. If the contact already exists, the contact properties are updated according to the traits provided.

Only identify events can update existing Contacts.

See Gist’s Contact Properties for more details.


If you’re not familiar with the Segment Specs, take a look to understand what the Track method does. An example call would look like:

analytics.track('Login Button Clicked')

Segment’s track events create Gist events and associate them with the corresponding Contact.

The name of the track event appears as a Custom Event in Gist and is able to trigger workflows, segment users, and view analytics.

An email field is required to create a Contact with a track event.


You can send computed traits and audiences generated using Segment Personas to this destination as a user property. To learn more about Personas, contact us for a demo.

For user-property destinations, an identify call is sent to the destination for each user being added and removed. The property name is the snake_cased version of the audience name, with a true/false value to indicate membership. For example, when a user first completes an order in the last 30 days, Personas sends an Identify call with the property order_completed_last_30days: true. When the user no longer satisfies this condition (for example, it’s been more than 30 days since their last order), Personas sets that value to false.

When you first create an audience, Personas sends an Identify call for every user in that audience. Later audience syncs only send updates for users whose membership has changed since the last sync.


Segment lets you change these destination settings from the Segment app without having to touch any code.

Setting Description
string. You can find your API key in Settings > API Key page. Link here:

This page was last modified: 09 Jun 2020

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