Google Ads (Gtag) Destination

Supported Sources and Connection Modes

The first step is to make sure Google Ads (Gtag) supports the source type and connection mode you’ve chosen to implement. You can learn more about what dictates the connection modes we support here.

Web Mobile Server
📱 Device-mode
☁️ Cloud-mode

To learn more about about Connection Modes and what dictates which we support, see here.


Segment lets you change these destination settings from your Segment dashboard without having to touch any code.

Google Conversion ID

Enter your GOOGLE-CONVERSION-ID. You can get this value from your global site tag snippet. It should look something like AW-901243031

Click Conversions

You can map your .track() events to specific AdWords Click Conversions by providing your event name and the Conversion ID.

Conversion Linker

If you don’t want the global site tag to set first-party cookies on your site’s domain, you should disable this setting. Disabling this is NOT recommended by Google as it can lead to less accurate conversion measurements.

Default Page Conversion

If you want to map all your default .page() calls that do not explicitly pass in a name to a conversion event, you can enter it here.

Page Load Conversions

You can map your .page() calls to specific AdWords Page Load Conversions by providing your page name and the Conversion ID.

Send Page View

If you want to prevent the global site tag from automatically sending a remarketing hit to your AdWords accounts when the page is viewed, you can disable this setting. Otherwise, by default all properties sent with the conversions will be sent as remarketing hits which will allow you to create audiences based on those properties.

Adding Google Ads (Gtag) to the integrations object

To add Google Ads (Gtag) to the integrations JSON object (for example, to filter data from a specific source), use one of the following valid names for this integration:

  • Google AdWords New

  • Google Ads (Google Tag Manager)

  • Google Ads (Gtag)

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